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Ruby Tuesday · 2 months ago

Director of Marketing - Revenue & Growth

TX, TX, USA

Full-time

Hybrid

Director/Executive

8+ years exp

Ruby Tuesday is seeking a Director of Marketing for Revenue Growth to lead strategy and execution for all sales-driving initiatives. This hands-on role involves developing integrated marketing plans to drive revenue across various dining channels and collaborating with cross-functional teams to ensure alignment and execution.

Restaurants

Responsibilities

Develop and execute integrated marketing plans that drive revenue across dine-in, to-go, catering, and third-party delivery channels

Partner with Operations, Finance, and Culinary to forecast, measure, and optimize sales performance across each revenue stream

Build and manage the promotional and offer calendar, aligning national campaigns and local activations with guest demand, margin goals, and brand positioning

Identify and expand strategic partnerships that enhance visibility and performance across digital, delivery, and off-premise platforms

Design and test promotional offers and daypart activations that deliver measurable traffic and sales growth across all channels

Collaborate with cross-functional teams to ensure programs are on-brand, guest-centric, and operationally executable

Collaborate with Director of Marketing Activations, CRM and Loyalty teams to personalize offers and drive repeat visits through segmentation and lifecycle marketing

Partner with field marketing and operations teams to bring campaigns to life in the dining room through experience, service, and local activation

Track sales performance, ROAS, and profitability by channel and promotion

Regularly communicate results and learnings to the executive team and field leadership

Manage a cross-functional marketing team and agency partners responsible for channel and promotional activation

Collaborate closely with Operations, Training, and Culinary to ensure alignment between marketing programs and guest execution

Serve as a key strategic partner to the CMO and executive leadership in shaping the brand’s revenue growth roadmap

Qualification

Marketing leadershipRevenue growth strategyAnalytical skillsFinancial acumenProject managementCommunication skillsCollaboration skillsBachelor's degree