Red Nucleus · 3 months ago
Associate Director/Director, Omnichannel Strategy
United States
Full-time
Hybrid
Lead/Staff, Director/Executive
5+ years expRed Nucleus is a premier provider of strategic learning and development, scientific advisory services, and medical communications solutions for the life sciences industry. They are seeking an Omnichannel Strategist to design, implement, and optimize customer engagement strategies across digital, field, and in-person touchpoints, collaborating with various teams to ensure data-driven and insight-led omnichannel programs.
E-LearningEducation
Responsibilities
Partner with brand and cross-functional stakeholders to define omnichannel engagement strategies aligned to business goals
Lead data consulting and modeling discussions, ensuring segmentation and predictive insights drive targeting and personalization
Develop data-driven personas and journey maps, validated by research and real-world data sets
Apply AI tools and frameworks to enhance customer insights, content strategy, and channel orchestration
Support training and change management efforts to drive omnichannel adoption and best practices across teams
Translate strategies into actionable program blueprints and playbooks
Partner with content, media, field, and technology teams to orchestrate campaigns across email, web, social, paid, and field channels
Leverage orchestration suites (e.g., Veeva CRM, Salesforce Marketing Cloud, Adobe Experience Cloud) to enable seamless activation
Define KPIs and measurement frameworks for omnichannel programs
Use BI tools (Tableau, Power BI, Qlik, etc.) to visualize performance and communicate insights
Collaborate with analytics teams to run predictive and performance modeling that informs future campaign design
Drive a test-and-learn culture for continuous improvement
Qualification
Required
Bachelor's degree in Marketing, Business, Analytics, or related field; advanced degree a plus
5–7 years of experience in digital marketing, customer engagement, or omnichannel planning, preferably in healthcare or life sciences
Strong knowledge of business intelligence tools: Tableau, Power BI, Qlik
Experience with data-driven persona development and journey design validated by research and real-world data
Familiarity with predictive modeling, data-driven targeting, and AI tools for content, customer journey design, or campaign optimization
Hands-on experience with orchestration platforms: Veeva CRM/CLM, Salesforce Marketing Cloud, Adobe Experience Cloud, Marketo
Proficiency with social and search tools: Google Ads, LinkedIn Campaign Manager, Meta Ads Manager, SEO/SEM platforms (Google Analytics, SEMrush, Moz), and social listening/monitoring tools (Sprinklr, Hootsuite, Brandwatch)
Proven ability to consult internally, lead workshops, and influence stakeholders
Experience supporting training and organizational change management initiatives
Strong analytical, communication, and collaboration skills
Benefits
Competitive pay, incentives, retirement, and income security programs
Comprehensive benefits and wellness programs focused on healthy lifestyles
Generous paid time off, employee assistance programs, and flexible work arrangements
Performance-driven environment including professional development and transfer opportunities
People-first culture fostering self expression, diversity, and a growth mindset
Celebrations! We love to celebrate service anniversaries, holidays, diversity and inclusion events, project milestones, and anything else that is meaningful to our employees
Support of the community organizations you are passionate about
Ongoing programs and events designed to bring our global team together
Company
Red Nucleus
Red Nucleus is a professional training company specializing in marketing learning systems and workshops.
501-1000 employees
H1B Sponsorship
Red Nucleus has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2024 (4)
2023 (1)
2022 (1)
2021 (1)
Funding
Current Stage
Late StageTotal Funding
unknown2024-10-17Acquired
Leadership Team
Ian K.
Chief Executive Officer
Breanne Chase
Chief Operating Officer, Med Comms 2
Recent News
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