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Bose Corporation · 6 hours ago

Associate Director, Public Relations - Bose Luxury

Manhattan, NY

Full-time

Onsite

Lead/Staff, Director/Executive

$158K/yr - $217K/yr

15+ years exp

Bose Corporation is a leader in audio experiences, dedicated to enhancing sound for over 60 years. The Associate Director of Public Relations will develop and implement a PR strategy for the luxury business, enhancing brand visibility and driving aspiration for Sonus faber and McIntosh through strategic communication and media relationships.

Consumer Electronics

Responsibilities

Develop and execute a strategic communication plan that enhance brand visibility and strengthens Sonus faber and McIntosh’s image within the luxury market

Leverage, build, and nurture strong relationships with key media outlets/contacts, earned influencers, tastemakers and industry trendsetters who align with the ethos of the brand

Drive aspiration for the brands through ongoing storytelling and activations that reinforce their incredible heritage, craftmanship, artistry, and innovation

Secure editorial and earned coverage that drives brand awareness; establish a strong presence in luxury, fashion, and lifestyle publications across print and digital channels

Collaborate across the organization to connect PR plans to broader luxury business marketing efforts

Work with Global PR team to ensure alignment on behalf of all press outreach and secure support for execution as needed, including product requests

Stay engaged with emerging trends and innovation across consumer and luxury markets

Qualification

High-impact PR strategiesCommunications degreeConsumer media landscapePR events managementTrend awarenessWritten communication skillsProject management skillsStrategic thinkerTeam player

Required

BA/BS degree in Communications, journalism, or other relevant field

15+ years' experience in consumer PR, either in-house or agency side

Proven track record of creating and executing high-impact PR strategies across traditional, digital, and social media channels

Deep understanding of consumer and lifestyle media landscape and established relationships with key press, influencers, tastemakers and key opinion leaders

Strong written and verbal communication skills with the ability to craft compelling narratives that resonate with the luxury audience

Experience in managing PR events, influencer partnerships, and activations

Ability to work in a fast-paced, dynamic environment while managing multiple projects and priorities

A strategic thinker with a creative approach to solving PR challenges and a passion for storytelling

Highly organized and detail-oriented with excellent project management skills

Collaborative and positive team player who thrives in a fast-paced environment

Enthusiasm for staying current on luxury, fashion, and cultural trends that impact the lifestyle industries