PM Hotel Group ยท 2 days ago
Area Marketing Manager | PM Hotel Group
United States
Full-time
Remote
Mid, Senior Level
$95K/yr - $115K/yr
5+ years expPM Hotel Group is seeking an innovative and results-driven Area Marketing Manager to oversee marketing efforts for a premier portfolio of properties across the United States. This role involves executing strategic marketing initiatives, managing key partnerships, and developing impactful campaigns that drive revenue and elevate brand presence.
Hospitality
Responsibilities
Develop and execute comprehensive marketing strategies for a portfolio of hotels, with a focus on achieving revenue targets, optimizing marketing budgets, and driving top-line growth
Lead all digital marketing efforts, including website optimization, SEO, SEM, metasearch, social media campaigns, OTA advertising, and email marketing. Work closely with the Vice President of Marketing, digital agencies, and vendors to maximize visibility, engagement, and conversion rates
Design and implement property-specific promotions, packages, events/activations, partnerships, and flash sales to drive engagement and revenue
Measure and analyze the performance of marketing campaigns, providing detailed monthly, quarterly, and year-end reports to senior leadership, while leading a monthly marketing call and actively participating in RevMax meetings to align strategies and performance goals
Stay informed on the latest digital marketing techniques, benchmarking competitive sets to identify opportunities for improvement and differentiation
Create and manage a comprehensive content calendar, produce engaging content, and execute social media strategies for the properties across platforms including Facebook, Instagram, LinkedIn and YouTube, ensuring consistent guest engagement and brand alignment
Collaborate with hotel teams to produce fresh content ideas, promote best practices, and execute engaging social media campaigns
Plan, budget, and manage social media spending for hotel accounts, ensuring ROI and alignment with overall marketing goals
Work closely with the revenue team to update booking engine descriptions, provide compelling copy for rates/packages, and participate in revenue strategy calls
Support group and corporate sales teams by creating and maintaining sales collateral, ensuring consistency across all channels
Oversee transactional email campaigns, including confirmation, cancellation, and pre-arrival emails, to enhance the guest experience
Identify and execute PR opportunities, including seasonal promotions, award submissions, and Black Friday/Cyber Sale campaigns
Build partnerships with key stakeholders to enhance visibility and drive revenue across the portfolio
Provide Agency oversight as needed
Manage OTA marketing efforts, ensuring seamless booking experiences and alignment with property objectives
Onboard new builds, repositions, and transitioning hotels, executing tailored digital strategies to meet market-specific needs
Lead lifestyle photoshoots and videography projects, ensuring high-quality visual assets for marketing purposes
Qualification
Required
Minimum of 5 years of hotel marketing experience, with a strong emphasis on independent, luxury, and lifestyle properties
Proven success in driving digital marketing results, with expertise in SEM, SEO, metasearch, and social media tactics
Experience onboarding new builds and repositioning hotels, with a track record of delivering innovative marketing solutions
Proficiency in content management systems (CMS), CRM, CRS, basic HTML, web design, and UX best practices
Ability to manage multiple projects simultaneously, staying organized and meeting deadlines in a fast-paced environment
Strong analytical skills, capable of defining problems, identifying trends, and executing actionable solutions
Exceptional written and verbal communication skills, with professionalism and attention to detail
Strategic planning and organization
Collaboration and teamwork
Creativity and adaptability
Results-oriented mindset and accountability
Preferred
Familiarity with local neighborhoods and cities within the portfolio's market
Benefits
Eligible for a bonus
Company
PM Hotel Group
People-first hospitality. At PM Hotel Group every team member is dedicated to delivering memorable guest experiences.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Ethan Kramer
Chief Investment and Development Officer
Kory Davis
CORPORATE DIRECTOR | NEW BUILDS + TRANSITIONS
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