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Reynolds American Inc. · 10 hours ago

Lead Manager - Consumer Engagement Ops

Winston-Salem, NC

Contract

Onsite

Senior Level

5+ years exp

Reynolds American Inc. is evolving into a global multi-category business focused on creating A Better Tomorrow™ by Building a Smokeless World. They are seeking a Lead Manager for Customer Engagement in Winston Salem, NC, who will be responsible for driving consumer engagement through mobile strategies and collaborating with various stakeholders to enhance customer experiences.

ConsumerManufacturingTobacco

Responsibilities

As a Business Lead for in-house developed tablet solution which is used for 1 1 consumer engagement with Adult Consumers, you will be accountable for business execution to drive high levels of engagement and help build the roadmap for the development team

Collaborate with IT and other key stakeholders to develop and execute agreed-upon mobile strategies and programs for each brand in the portfolio

Help facilitate the execution of mobile roadmaps, ensuring alignment with the overall customer onboarding, growth, and retention model in coordination with the rest of the CRM and marketing services teams

Work with reporting team to establish baseline reports and benchmarks for overall solution KPIs

Cultivate relationships with internal Trade and Consumer Activation teams to collaborate on best-in-class experiences using mobile devices and technology

Understand new and emerging technologies in the MarTech landscape and how Consumer brands can utilize these technologies to help grow their business through new or existing mobility enhancements

Proven experience in vendor management, including evaluating performance, contracts and maintaining productive supplier relationships

Identify opportunities for process improvement and cost reduction

Qualification

Digital MarketingAdobe Experience PlatformMobile ApplicationsAgile/ScrumVendor ManagementProcess ImprovementCollaborationCommunicationDetail-orientedSelf-motivated

Required

Bachelor's degree required, Business or Marketing or equivalent experience

5+ years of regulated industry experience

5+ years of Digital Marketing experience

Strong communication, collaboration, credibility, and influencing skills

Detail-oriented with the ability to prioritize across many internal and Business projects

Experience with Mobile Applications (iOS and Android), mobile UX/UI principles and device management ecosystems

Experience working in Agile/Scrum environments and proficiency with tools like Azure and Jira

Experience in working with different business stakeholders at all levels of the company and influence the technical decision for implementations

Strong experience and familiarity in Agile and Waterfall methodologies

Self-motivated, ability to work independently and investigate improvements to processes

Experience in working with multicultural teams at different levels in the organization

Proven experience in owning a platform and proactively driving towards excellence

Proven experience in vendor management, including evaluating performance, contracts and maintaining productive supplier relationships

Identify opportunities for process improvement and cost reduction

Preferred

2-3+ years experience in the Adobe Experience Platform and Adobe Analytics

Benefits

401(k) plan that offers opportunity to save on pre- and post-tax basis up to 50 percent of eligible compensation.

Company matches 100 percent of employee pre-tax/Roth (401k) contributions up to six percent

Company contributes an additional three percent to 401(k) whether employee participates or not

Comprehensive health- and welfare-benefits package (including medical, dental, vision, and prescription drugs)

Health Savings Account start-up contribution for employees who elect the high deductible health plan

Flexible spending accounts for both Health Care and Dependent Care allowing employee to use pre-tax dollars to pay for qualified expenses during the calendar year

Employee assistance program offering 8 free counselling sessions, per issue, each calendar year for employees and their dependents

Company paid life insurance of 1x annual base pay ($50,000 minimum)

Company paid accidental death or dismemberment insurance of 2x annual base pay ($50,000 minimum)

Voluntary insurances offered at group rates employee and dependent life insurance, AD&D insurance, critical illness, accident coverage, disability buy-up, and auto & home insurance

Tuition reimbursement and student loan support

Dependent Scholarship Programs

Free confidential personal financial counselling service

On-site health centers and 24/7 fitness centers at certain company locations

A charitable giving matching grants program that enables employees to direct and double their donations to qualifying charitable organizations of their choice

Health-care concierge service

Volunteer service opportunities

Extensive training opportunities

Company vehicle for eligible employees

Mobile phone allowance for eligible employees

Paid Leave

Sick and Personal Time (exempt employees may be excused with pay for brief absences; non-exempt employees receive up to 6 days)

Vacation (levels Below Senior Director receive 15 days (pro-rated during first year of service); Senior Director and Officers receive 25 days (pro-rated during first year of service)).

Holidays (Nine company recognized and two annual personal holidays to be used at the employee’s discretion)

Paid Parental Leave + temporary reduced work schedule opportunity

Funeral Leave

Short-Term Disability Leave

Long-Term Disability Leave

Jury Duty Leave

Military Leave

Released Time for Children’s Education

Community Outreach Leave

Other paid leave benefits, as required by state or local law