BoF Careers · 2 months ago
Ralph Lauren Media Marketing Manager, Paid Social NA
New York, NY
Full-time
Onsite
Senior Level
5+ years expRalph Lauren Corporation is a global leader in premium lifestyle products, and they are seeking a Media Marketing Manager for Paid Social to lead strategic development and execution of paid social campaigns. This role involves collaboration with cross-functional teams and media agencies to drive brand awareness and performance outcomes.
Marketing & Advertising
Responsibilities
Lead the development of paid social media strategies across platforms including Meta, TikTok, Pinterest, Snapchat, and emerging channels
Oversee campaign planning, creative briefing, asset delivery, and performance optimization in alignment with brand and business goals
Collaborate with internal teams including Creative, Brand Marketing, PR, Organic Social, and Performance Marketing to ensure cohesive messaging and execution
Manage relationships with media agencies and platform reps to stay ahead of trends and leverage new opportunities
Analyze campaign performance using platform analytics and third-party tools; deliver actionable insights and recommendations
Own the Paid Social Media budget, including forecasting, tracking, and reconciliation
Guide junior team members and support their development through mentorship and hands-on collaboration
Stay current on platform updates, consumer behavior shifts, and competitive landscape to inform strategy
Qualification
Required
Proven track record of managing large-scale campaigns and budgets
Strong analytical skills and experience with tools like Meta Ads Manager, TikTok Ads, Google Analytics, and Sprinklr
Advanced proficiency in Microsoft Excel and PowerPoint
Excellent communication, leadership, and project management skills
Ability to thrive in a fast-paced, dynamic environment and adapt to evolving priorities
Preferred
5+ years of experience in paid social media, preferably in a retail or e-commerce environment
Company
BoF Careers
BoF Careers connects professionals in fashion, beauty and luxury to The Business of Fashion's global marketplace of over 2,000 opportunities.
51-200 employees
Funding
Current Stage
Growth StageCompany data provided by crunchbase