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Athleta · 1 month ago

Head of Creative, Athleta

San Francisco, CA

Full-time

Onsite

Director/Executive

$320K/yr - $350K/yr

10+ years exp

Athleta is a company dedicated to empowering women and girls through active lifestyles and impactful products. The Head of Creative will lead the brand’s visual identity and storytelling, overseeing the creative organization and collaborating across various teams to drive purpose-driven creative work that resonates with the community.

E-CommerceFashionFitness

Responsibilities

Lead and evolve a creative strategy that authentically connects with women and girls, inspiring confidence, movement, and connection

Champion creative concepts that build belonging and purpose across retail, digital, social, packaging, and experiential channels

Ensure all creative expressions reflect Athleta’s unique brand voice, maintaining consistency and emotional resonance across every touchpoint

Leverage consumer and cultural insights to inform creative decisions that drive engagement and strengthen brand connection

Define and execute a holistic creative vision aligned with Athleta’s long-range brand plan and marketing strategy

Drive a high-performance creative culture that values inclusivity, innovation, and results

Partner with Brand Marketing, Product, and Visual Merchandising to ensure creative direction supports business goals and strengthens Athleta’s market distinction

Collaborate with external agencies to deliver integrated campaigns that uphold brand integrity and inspire meaningful consumer action

Build and inspire a diverse, world-class creative organization through mentorship, empowerment, and ongoing development

Attract and retain exceptional creative talent with a focus on growth, curiosity, and collaboration

Encourage cross-functional partnership to align creative execution with marketing and brand storytelling

Celebrate the collective success of creative teams who bring Athleta’s mission and values to life

Partner with creative operations and production teams to implement efficient processes that enable impactful, high-quality work

Lead creative innovation by exploring emerging trends, cultural insights, and new formats that keep Athleta relevant and aspirational

Measure and assess creative effectiveness, optimizing output to maximize brand and business impact

Champion creative consistency across all channels—retail, digital, social, packaging, and events—to deliver a cohesive and inspiring brand experience

Qualification

Creative LeadershipStrategic StorytellingTeam BuildingExecution ExcellenceAnalytical MindsetInspirational CommunicatorAdobe Creative SuiteCollaborationG-SuiteKeynote

Required

10+ years of progressive creative direction experience within apparel, lifestyle, or agency environments

Proven success driving brand evolution through emotionally resonant, purpose-driven creative work

Experience developing and mentoring diverse, high-performing creative teams

Strong ability to build trust and alignment across internal partners and external agencies

Expertise in design, photography, and digital best practices with a strong understanding of omnichannel marketing

Ability to assess and optimize creative performance against business goals

Exceptional storytelling, presentation, and interpersonal skills

Proficient in Adobe Creative Suite, G-Suite, Keynote, and related tools

Willingness to travel as needed to support creative initiatives and cross-functional collaboration

Benefits

Merchandise discount for our brands: 50% off regular-priced merchandise at Old Navy, Gap, Banana Republic and Athleta, and 30% off at Outlet for all employees.

One of the most competitive Paid Time Off plans in the industry.

Employees can take up to five “on the clock” hours each month to volunteer at a charity of their choice.

Extensive 401(k) plan with company matching for contributions up to four percent of an employee’s base pay.

Employee stock purchase plan.

Medical, dental, vision and life insurance.