Fora Travel · 4 days ago
General Manager - Mexico
Fora Travel is a modern travel agency that empowers individuals to become successful travel advisors. They are seeking a Country General Manager to oversee the growth of their operations in Mexico, focusing on strategy, performance, and community building.
TourismTravelTravel Agency
Responsibilities
Own the P&L for Mexico, ensuring efficient spend versus revenue growth
Develop and execute the country strategy, aligned with Fora’s international priorities and KPIs
Oversee end-to-end revenue performance, forecasting, and KPI tracking
Define and operationalize strategic priorities for the market in collaboration with internal stakeholders
Lead localization efforts across advisor and client workflows
Build and optimize operational processes across advisor onboarding, support, payments, compliance, and other key areas essential to market operations
Ensure adherence to local tax, legal, and regulatory requirements
Lead the marketing strategy, including paid marketing, PR, partnerships, and events
Create locally relevant messaging, content, partnerships, and client-facing events to grow Fora’s presence in the market
Monitor and improve CAC per advisor, ensuring growth efficiency
Identify performance bottlenecks across the advisor funnel and implement scalable solutions to accelerate advisor growth
Drive advisor success in Mexico, proactively identifying and closing gaps across training, onboarding, platform tools, partnerships, client-facing materials, and community engagement
Lead and host advisor events to strengthen Fora’s local community and brand presence
Build and manage relationships with local travel partners, tourism boards, and related organizations based on advisor business needs
Act as the leader of Fora in the Mexico, representing the company across internal and external initiatives
Lead, coach, and develop a team, ensuring alignment with established goals and performance metrics
Foster a culture of efficiency, accountability, and advisor-first servant leadership
Qualification
Required
Fluency in Spanish and English
Strong communication and leadership skills, including public speaking ability
Experience living or working in Mexico
4–8 years of total professional experience, including: Operations leadership in a high-growth environment (such as a fast-scaling startup), Experience in management consulting, investment banking, or a similarly structured, analytical setting, Or a combination of both
Excellent organizational and project management skills; proven ability to drive cross-functional initiatives
Advanced proficiency in Excel/Google Sheets; ability to build financial and operational models from scratch, ability to discern data
Bachelor's degree in Business, Engineering, Economics, or related field
Ability to travel regularly
Ability to work in the U.S
Preferred
MBA or other advanced degree
Experience in startup or business operations is strongly preferred
Understanding of cross-country organizational structures
Benefits
Unlimited vacation
Health Insurance (including an option completely covered by Fora HQ)
Dental & Vision Insurance
Wellhub Memberships
401k plan with company match
Commuter Benefits
Supplemental Life Insurance
Stock Options
Company
Fora Travel
Fora is the modern travel agency.
Funding
Current Stage
Growth StageTotal Funding
$78.5MKey Investors
Insight PartnersForerunner
2025-01-01Series C· $40M
2023-01-01Series B· $20M
2022-08-11Series A· $13.5M
Recent News
2025-10-13
Company data provided by crunchbase