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DraftKings Inc. · 1 day ago

CRM Manager, Prediction Markets

Boston, MA

Full-time

Onsite

Mid, Senior Level

$111K/yr - $139K/yr

5+ years exp

DraftKings Inc. is a technology company that is actively integrating AI to enhance customer experiences and drive innovation. The CRM Manager will develop and execute strategies to maximize customer engagement and retention for the company's prediction markets initiative, overseeing lifecycle communications and cross-channel campaigns.

Fantasy SportsGamingOnline GamesSports

Culture & Values

Hiring Manager

Sarah Waskevich

Responsibilities

Lead lifecycle marketing strategy and execution, and support go-to-market strategy

Own the end-to-end setup of cross-channel campaigns (email, push, in-app), with a focus on content-rich engagement vs. traditional promotion-heavy tactics

Develop and deliver clear, actionable frameworks and performance updates to senior leadership, ensuring visibility into CRM outcomes and opportunities

Partner with Product, Analytics, Ops, and Engineering to launch new campaigns and automate core journeys across customer segments

Establish and maintain a testing roadmap to optimize engagement and retention, evaluating creative, content cadence, and targeting strategies

Set and continuously elevate the standard for excellence in message relevance, format optimization, and customer-centric communication

Provide day-to-day leadership, coaching, and direction to direct report(s), ensuring high-quality execution, strategic alignment, and continuous development in a fast-paced, evolving environment