Apply on Employer Site

Hasbro · 2 weeks ago

Marketing Creative Director - Digital Games

Renton, WA

Full-time

Onsite

Director/Executive

$150K/yr - $250K/yr

10+ years exp

Hasbro, through its division Wizards of the Coast, connects people around the world through play and imagination. They are seeking a Marketing Creative Director to lead the campaign and brand creative for their growing slate of Wizards Digital Games, ensuring that each marketing campaign resonates emotionally with players while aligning with business goals.

Card and Board GamesConsumerGamingToys

H1B Sponsor Likely

Responsibilities

Drive the creative vision for marketing campaigns across multiple AAA digital game titles

Collaborate with marketing and studio teams to translate strategy into campaign creative

Guide external agency partners and vendors to deliver world-class trailers, key art and digital assets

Lead the direction of brand toolkits, campaign aesthetics, and creative guidelines across channels

Maintain and evolve the identity of each title, ensuring consistency and emotional resonance across all player touchpoints

Present creative work and vision to senior stakeholders, building alignment and buy-in at every stage of development

Ensure creative work aligns with performance goals and supports full-funnel marketing plans

Qualification

Creative leadershipCampaign developmentVisual storytellingAAA game launchDigital-first contentPlayer-facing brandingManaging creative teamsInspiring cross-functional teamsCommunicationPresentation skills

Required

10+ years of experience in creative leadership for games, entertainment, or genre IPs

Direct experience launching at least one AAA or AA+ video game—from pre-announcement through launch

5+ years managing and mentoring creative teams and guiding external agencies

Expertise in campaign development, visual storytelling, and digital-first content

Deep familiarity with trailers, key art, social creative, and player-facing branding

A passion for gaming and a keen understanding of how fans engage with IP and community

Excellent communication and presentation skills, with the ability to inspire and align cross-functional teams

A portfolio that demonstrates a high level of creative excellence, strategic thinking, and narrative instinct

Benefits

Health & Wellness: Medical, Dental, and Vision Insurance

Time Off to Recharge: Paid Vacation & Holidays

Financial Well-being: Generous 401(k) Match

Life & Family Support: Paid Parental Leave

Giving Back: Volunteer & Employee Giving Programs

Level Up Your Skills: Tuition Reimbursement

Exclusive Perks: Product Discounts & More!

Company

Hasbro

Glassdoor3.5

Hasbro is engaged in providing children’s and family leisure time products with brands and entertainment properties.

Founded in 1977

Pawtucket, Rhode Island, USA

5001-10000 employees

https://shop.hasbro.com

H1B Sponsorship

Hasbro has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2025 (1)

2024 (5)

2020 (2)