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Advertising Specialty Institute · 3 days ago

Digital Advertising Specialist

Trevose, PA

Full-time

Hybrid

Entry, Mid Level

$55K/yr - $58K/yr

1+ years exp

Advertising Specialty Institute (ASI) is the largest global provider of technology B2B services for the promotional products industry. The Digital Advertising Specialist will manage digital advertising accounts, analyze trends, and implement strategies to ensure revenue attainment by campaign.

AdvertisingEducation

Responsibilities

Develop, implement, and manage digital advertising campaigns

Manage digital advertising accounts, analyzing accounts for optimal performance (i.e. increasing impressions, clicks, ad spend, and improving CTR)

Develop strategies to drive search traffic to supplier product details page to increase Supplier ROI

Manage campaigns by implementing advertising campaigns and creative

Tests, paces and monitors delivery of and reporting on ad campaigns

Troubleshoot, resolve and communicate and issues affecting the delivery of a campaign

Create monthly forecasts that are up-to-date and accurate

Create monthly reports, which clearly highlight account performance while providing strategic ideas for future growth and variance explanations

Conduct regular meetings with sales and management to review campaign performance and present recommendations to improve client ROI

Qualification

Digital advertising managementAnalytical skillsMicrosoft ExcelBachelor’s degree in marketingMicrosoft Suite proficiencyVerbal skillsDiplomatic skillsMulti-tasking abilityWritten skillsTime-management skillsProblem-solving skillsAttention to detail

Required

1-3 years of professional experience

Bachelor's degree in marketing, advertising or communications preferred or equivalent experience

Excellent verbal, written and time-management skills

Analytical and a problem solver

Proven ability to multi-task and be flexible with day-to-day responsibilities

Excellent attention to detail skills

Proven ability to be diplomatic and work with internal departments and our customers

Must be proficient with Microsoft Excel and be able to learn other software programs quickly

Intermediate level in Microsoft suite: Word, Outlook, Access, and PowerPoint

Benefits

Medical, Dental, and Vision coverage, available on day one of employment.

Paid maternity and paternity/bonding leave (12 weeks paid for birthing/primary parent and 4 weeks paid for secondary parent) and a parent support group.

12 weeks of paid daycare for new parents (14 weeks at our onsite daycare center, Lots of Love).

Free Health and Wellness programs.

Free 24/7 access to Magellan Employee Assistance Program and Teladoc.

Day one 401(k) with company match.

Paid holidays, floating days, and paid time off (PTO).

Office amenities with onsite café, Starbucks, 24/7 free gym access and classes, onsite daycare, EV charging stations, creative spaces such as our community garden club, music room, art room, and relaxation space.