Advarra · 3 weeks ago
Sr Director, Demand Generation
United States
Full-time
Onsite
Director/Executive
$160K/yr - $210K/yr
12+ years expAdvarra is a leader in clinical research dedicated to advancing human health through innovative solutions. They are seeking a Senior Director of Demand Generation to oversee marketing programs that build and convert marketing-sourced pipeline, driving alignment across various channels to enhance revenue and growth. This role requires a blend of strategic vision and technical fluency in modern marketing tools to optimize demand generation efforts.
Pharmaceutical
Responsibilities
Own and evolve Advarra’s demand generation strategy to deliver predictable, scalable pipeline and revenue impact across multiple segments
Lead account-based marketing programs across enterprise and mid-market segments, leveraging buyer intent, firmographics, and personalization to engage high-value accounts
Orchestrate multi-channel programs that engage prospects and customers across the entire buyer journey, balancing always-on digital initiatives with campaign- and event-based activations
Optimize paid media strategy across search, social, display, and retargeting to maximize lead quality, conversion, and ROI. Continuously optimize audience segmentation, spend allocation, and creative performance
Champion innovation through emerging technologies (AI-driven targeting, predictive analytics, and automation) that enhance performance and efficiency
Partner with commercial leadership to develop cohesive go-to-market execution, shared KPIs, and full visibility from lead to revenue. Establish strong feedback loops to continuously improve conversion rates and pipeline velocity
Own and refine funnel performance, including conversion rates, cost per lead, CAC, and pipeline contribution. Provide actionable insights to senior leadership on campaign performance, channel ROI, and marketing’s impact on revenue. Support a culture of continuous improvement and data-driven decision-making across all programs
Build, mentor, and inspire a high-performing demand generation team. Foster a culture of innovation, accountability, and collaboration, ensuring the team continually tests, learns, and scales what works
Manage the demand generation budget across channels. Forecast performance, optimize spend allocation, and report on investment efficiency
Qualification
Required
12+ years of progressive B2B marketing experience, including 5+ years leading demand generation teams
Proven track record driving measurable pipeline and revenue growth through integrated, multi-channel programs
Experience managing and developing high-performing teams
Expertise in account-based marketing, lifecycle nurture, and campaign orchestration across enterprise and mid-market segments
Hands-on experience with paid digital channels and proven ability to optimize performance and ROI
Technical fluency with modern MarTech and ABM platforms (e.g., HubSpot, Salesforce, Demandbase, Qualified, Outreach)
Preferred
Strong analytical mindset with the ability to connect marketing activity to business outcomes
Collaborative, growth-oriented leader skilled at building alignment across marketing, sales, and operations
Background in life sciences, clinical research, or healthcare technology is preferred
Benefits
Health coverage
Paid holidays
Variable bonus
Company
Advarra
Advarra leverages exceptional client service, innovative technology, enhanced regulatory expertise and global research compliance services.
501-1000 employees
Funding
Current Stage
Late StageTotal Funding
unknown2022-06-10Acquired
Leadership Team
Gadi Saarony
Chief Executive Officer
Brian Hart
Chief Technology Officer
Recent News
Business Wire
2025-12-11
Precedence Research
2025-11-20
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