FARO Technologies · 6 hours ago
Sales Development Representative - 3D Metrology - Hybrid
FARO Technologies is an imaging company that specializes in digital 3D measurement technologies. They are seeking a Sales Development Representative who will be responsible for generating new business opportunities, qualifying leads, and nurturing relationships with potential customers.
3D TechnologyHardwareIndustrial EngineeringManufacturingSoftware
Responsibilities
Lead Qualification: Field incoming inbound leads from various sources (website inquiries, webinars, trade shows, etc.) and qualify them based on established criteria
Outbound Prospecting: Build lists and pursue new business opportunities through targeted outreach, including cold calling, email campaigns, and social media engagement
Customer Engagement: Initiate conversations with potential customers to understand their needs and pain points, and determine the best solution offering from FARO’s portfolio
Lead Nurturing: Follow up on leads and build relationships with prospects over time, ensuring they are informed about our solutions and guiding them through the early stages of the sales funnel
Collaboration with Sales Team: Work closely with your assigned Account Managers and our web studio Application Specialists to ensure smooth transitions from qualified leads to sales opportunities, and contribute to pipeline growth
Product Knowledge: Stay up to date with FARO product offerings, features, and value propositions in order to effectively communicate with prospects and provide relevant solutions
CRM Management: Log and track all activities in Salesforce, including lead interactions, follow-ups, and status updates, to maintain an accurate pipeline
Sales Performance Metrics: Meet or exceed daily, weekly, and monthly goals for lead creation, activities, demos set, opportunity creation and other key performance indicators (KPIs)
Market Research: Continuously identify and research potential new markets and industries within your assigned territories
Qualification
Required
Bachelor's degree in Business, Marketing, or a related field (or equivalent experience)
1-2 years of experience in sales development, lead generation, and cold calling
Passion for sales and a hunter mentality
Familiarity with the sales funnel and lead qualification methodologies (e.g., BANT, CHAMP)
Strong interest in technology and an understanding of tech hardware/software products and solutions
Excellent verbal and written communication skills with a natural ability to engage and build rapport with prospects
Self-motivated with a strong desire to meet and exceed goals in a fast-paced environment
Experience with Salesforce CRM, High Velocity Sales for Salesforce (or other cadencing tool), LinkedIn, 6Sense (or equivalent Account Based Marketing Platform)
Strong organizational skills and attention to detail to manage lead pipelines and follow-up actions
Ability to work collaboratively in a team-oriented environment and adapt to changing priorities
A positive, results-driven attitude and a willingness to learn and grow in the sales field
Preferred
Gong experience a plus
Benefits
A competitive paid time off bank and paid holidays
Medical, dental, life and AD&D insurance plans
Pre-tax flex spending accounts for medical and dependent care
401K with employer match
Tuition reimbursement and training opportunities
Wellness fairs
Frequent lunch and learns to help educate employees about various issues affecting their lives
Other employee events
Company
FARO Technologies
FARO is the leading global source for 3D measurement, imaging and realization technology.
Funding
Current Stage
Public CompanyTotal Funding
$57.7M2025-05-06Acquired
2023-01-19Post Ipo Debt· $57.7M
1997-09-18IPO
Recent News
2026-01-07
EIN Presswire
2025-11-24
Company data provided by crunchbase