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The Depository Trust & Clearing Corporation (DTCC) · 2 weeks ago

Social Media Strategy Director

Jersey City, NJ

Full-time

Hybrid

Senior Level, Lead/Staff

10+ years exp

The Depository Trust & Clearing Corporation (DTCC) is at the forefront of innovation in the financial markets, committed to helping employees grow and succeed. The Social Media Strategy Director will shape DTCC's global social media presence by crafting strategies across various platforms to amplify brand and business goals, blending creativity with analytics to drive thought leadership and engagement.

FinanceFinancial ExchangesFinancial ServicesInformation Technology

Responsibilities

Social Media Strategy Development

Lead a comprehensive global social media strategy across all relevant platforms (e.g., LinkedIn, X, Instagram, YouTube, Facebook) and assess emerging channels, aligning with corporate brand, business and communication objectives

Develop both long-term vision and near-term tactical plans that balance brand building, thought leadership, reputation management and lead generation

Oversee integrated organic and paid social programs that drive measurable engagement, reach and conversion, reinforcing messaging and maximizing return on investment across the sales and marketing funnel

Collaborate with M&C colleagues across disciplines to identify and optimize paid media budget allocation, measuring against goals, targeting strategies, creative formats and campaign timing

Oversee execution of an employee social media activation program that empowers staff to safely and effectively share branded content, thought leadership and personal perspectives, with clear guidelines, training modules and toolkits to encourage responsible participation while maintaining compliance with policies and brand standards

Closely follow social media platform strategies to stay abreast of new capabilities, channels and opportunities to enhance DTCC’s program

Content Creation & Platform Innovation

Lead the ideation and execution of high-performing social content that brings the brand story to life and drives engagement

Partner with the Brand and Creative Teams to establish creative frameworks and brand voice guidelines for social media, ensuring consistency while leaving room for innovation and experimentation

Champion the creation of real-time and timely content that responds to market trends, news cycles, and corporate milestones

Provide guidance and develop programs to optimize the social media profiles of senior leaders

Leverage AI and automation tools to enhance social media success, identifying opportunities to enhance content ideation, personalization, performance forecasting and scalability—while ensuring outputs are aligned with brand, tone and corporate standards

Foster a culture of experimentation and continuous learning, using A/B testing, algorithm insights and platform plans/strategies and trends to continually evolve content strategy and audience targeting

Paid Social Media Strategy & Sponsorships

Develop and drive paid social strategies for DTCC across LinkedIn, X, Facebook, Instagram, and emerging platforms to drive awareness, engagement and lead generation aligned with business objectives

Drive sponsored content strategy, including audience segmentation, creative testing, budget allocation and performance targets

Ensure paid programs are aligned to the DTCC brand and reflect current on best practices and evolving ad formats

Ensure paid programs are measurable, with defined outcomes, benchmarks against other paid programs and to ensure continuous learning

Analytics, KPIs & Reporting

Oversee delivery of actionable KPIs for social performance covering awareness, engagement, reach, share of voice, sentiment, conversion and ROI, and use data to inform strategies

Oversee delivery of regular reporting dashboards and executive-level summaries that highlight trends, insights, and opportunities

Use data to inform strategic pivots, content optimizations, audience targeting, and platform prioritization

Risk Management & Governance

Collaborate with legal, compliance, risk, and corporate communications to ensure all social content adheres to regulatory requirements, company policies, and brand standards

Monitor social media for reputational risks or emerging issues and manage crisis response in partnership with Corporate Communications

Mitigates risk by following established procedures, spotting key errors and demonstrating strong ethical behavior

Qualification

Social Media StrategyData AnalysisContent CreationPaid Media StrategyKPI ReportingCommunication SkillsCollaborative MindsetCreative ApproachStrategic Thinking