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Lovable · 2 months ago

Product Marketing Manager (Enterprise)

San Francisco, CA

Full-time

Onsite

Mid, Senior Level

Lovable is a company that enables users to build software across various languages, aiming to transform the software creation landscape. They are seeking a Product Marketing Manager to drive adoption and expansion within enterprise accounts through effective launches, messaging, and go-to-market strategies.

Artificial Intelligence (AI)Developer PlatformDeveloper ToolsSoftware

Responsibilities

Drive user engagement among enterprise clients through smart campaigns, content, and GTM strategies

Become the expert on our enterprise market and users, understanding their needs, challenges and decision-making, and use this expertise to inform all of our GTM efforts

Refine our core messaging and positioning to shape how enterprise clients understand what Lovable does and why it is essential for their operations

Equip our sales team and other stakeholders with the materials, talking points, and insights necessary to succeed in selling to large companies

Develop innovative marketing strategies for brand-new AI features that lack direct comparisons in the enterprise market

Own analyst relations - shape the enterprise AI category by driving briefings, influencing reports, and positioning Lovable as the market leader

Qualification

Product launchesProduct messagingAnalytical skillsCross-functional collaborationMarketing AI products

Required

Proven track record of leading product launches targeting enterprise clients, Fortune 500 companies

Strong ability to craft compelling product messaging and positioning that resonates with diverse enterprise audiences, translating complex technical concepts into clear, engaging narratives for non-technical stakeholders

Strong analytical skills with experience using data to optimize messaging and enhance the product experience for large organizations

Obsession with understanding and unlocking enterprise clients

High aptitude for cross-functional collaboration with product, engineering, and sales teams