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Girl Scouts of the USA · 1 week ago

Director, National Retail

New York, NY

Full-time

Hybrid

Director/Executive

$140K/yr - $160K/yr

10+ years exp

Girl Scouts of the USA is the leading authority on girls' healthy development and leadership. They are seeking a Director, National Retail to lead the wholesale and retail business across Council retail partners, focusing on building capability and driving growth through insights and partnerships.

Non Profit

Responsibilities

Lead national strategy for the wholesale and Council retail channel, including sales, margin, and retail KPI performance

Develop and execute growth plans aligned with GSM product, marketing, and ecommerce strategies

Oversee Council ordering cycles, assortment planning, and demand forecasting to optimize wholesale and sell-through performance

Partner with the GSM Buying and Planning teams to ensure product mix and inventory alignment with Council needs and national campaigns

Identify emerging trends and opportunities to expand Council participation and revenue through new programs, assortments, or omnichannel initiatives

Create and maintain a Council Retail Performance Framework with clear KPIs across sales, customer experience, digital engagement, and operational excellence

Lead quarterly and annual business reviews with Councils to assess performance, share insights, and co-develop improvement plans

Build dashboards and reporting tools (in collaboration with Analytics & Insights) to make Council performance data accessible and actionable

Provide coaching and consultation to Council retail leaders, helping them strengthen financial management, inventory efficiency, and customer engagement strategies

Develop and deliver scalable training, webinars, and best-practice toolkits for Council retail teams

Partner closely with Ecommerce, Marketing, and Brand teams to align national promotions and ensure a consistent omnichannel customer experience

Engage and influence senior Council leadership (COO/CFO level) to ensure retail strategies are clearly understood and supported at the decision-making level

Serve as the voice of the Council retail network within GSUSA, surfacing insights, challenges, and innovations that inform GSM strategy and product planning

Partner with the Council Partnerships team as the retail subject matter expert, supporting councils’ participation in the Product Line Optimization strategic initiative and aligning retail insights to financial and product mix analysis

Collaborate with Technology, Analytics, and Finance to refine tools, reporting, and systems that support Council business management

Work cross-functionally to identify and implement initiatives that drive membership engagement, brand experience, and retail growth

Serve as a role model for GSM’s values and culture of collaboration, inclusion, and customer focus

Qualification

Retail managementPerformance analyticsCoachingTrainingFinancial managementOmnichannel retail operationsOffice 365PowerPointMicrosoft ExcelBI toolsSalesforce

Required

Bachelor's degree in Business, Marketing, or related field (MBA preferred)

10+ years of experience in retail or wholesale leadership, including multi-store or franchise environments

Experience in coaching, training, or consultative account management

Proven success in building performance frameworks and coaching partners to improve sales and operational results

Strong financial and analytical skills; ability to interpret data and convert insights into action

Excellent communication and relationship-building skills; trusted partner and advisor to field and executive teams

Strategic thinker with a hands-on, results-driven mindset

Demonstrated ability to manage complex relationships across a federated model

Experience with omnichannel retail operations and customer engagement strategies

Office 365 or similar suites

Fluency in PowerPoint or similar presentation software

Fluency in Microsoft Excel or similar software

Fluency in BI tools (Looker, Power BI, or similar data analytics software)

Experience with Salesforce or NetSuite a plus

Benefits

Paid Time Off: GSUSA offers 20 days of paid time off, 2 floating holidays, as well as 9 workplace holidays per year. GSUSA staff also enjoy a paid holiday year-end office closure between Christmas and New Year's.

Medical and Behavioral Health Coverage

Plan options with individual and family coverage which includes wellness, hospitalization, and fertility assistance.

Both plans include GSUSA partial subsidy of premium costs

Dental and vision coverage

Health Savings Accounts (HSAs) and Flexible Spending Accounts (FSAs) including Health, Dependent Care, and Limited FSA for those with Health Savings Accounts

Company-paid life insurance

Flexible work arrangements

12 weeks of paid parental leave

401(K) with company match

Short- and Long-Term Disability for salary continuation

Health and Wellness Classes and Activities throughout the year