Coalition for Responsible Community Development · 2 months ago
Marketing Specialist/Business Coach
Coalition for Responsible Community Development is seeking a Marketing Specialist / Business Coach to support small businesses and start-ups in South Los Angeles. The role involves advising on marketing strategies, creating marketing materials, and conducting market research to enhance business engagement and effectiveness.
CommunitiesEducationNon ProfitReal Estate
Responsibilities
Conduct market research to identify customer trends, competitor offerings and demographic data
Work with the business to come up with branding ideas, graphic designs, promotional materials and advertising copies
Help the business discover effective marketing and promotional channels, including media platforms to be used to relay product messages to the target audience
Investigate the performance of a company’s marketing campaigns and strategies through evaluating key performance metrics
Create innovative marketing campaigns depending on complete data and present the recommendations to the business
Create goals and objectives to approach customers through appropriate marketing channels with the business
Help instruct the business in outbound and inbound marketing activities by displaying expertise in certain areas such as event planning, advertising, optimization and content development
Develop and design websites and provide SEO to support business engagement and access to customers
Qualification
Required
Proven experience as a marketing specialist or similar role
Thorough understanding of marketing elements (including traditional and digital marketing such as SEO/social media etc.) and market research methods
Bachelor's degree in journalism, marketing, communications, or a related field
Demonstrable experience in marketing data analytics and tools
Solid computer skills, including MS Office, marketing software (Adobe Creative Suite and CRM), and applications (Web analytics, Google AdWords etc.)
Well-organized and detail-oriented
Exceptional communication and writing skills
Benefits
14 Paid Holidays
On-Demand training memberships to bolster professional development
Dental/Vision/ 85% employer-paid & 40% dependent paid Medical Insurance
401k eligibility from day one & up to 3% matching after one year
529 Educational Savings Plan from Principle
Flexible Spending Account (FSA)
Short & Long Term Disability
Accident & Hospital Indemnity
Whole life insurance with cash benefits
Identity Theft Protection and Legal Services
Discount pet insurance through ASPCA
Generous work/life balance
Company
Coalition for Responsible Community Development
The Coalition for Responsible Community Development (CRCD) is a place-based nonprofit community development corporation in South Los Angeles.