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Orthofix · 2 days ago

Marketing Product Manager - Bone Growth Therapies

Lewisville, TX

Full-time

Onsite

Mid, Senior Level

3+ years exp

Orthofix is a company dedicated to improving people’s quality of life through innovative medical technologies. The Bone Growth Therapy Product Manager is responsible for developing and executing marketing strategies to drive growth and education for the Bone Growth Therapy product lines.

BiotechnologyHealth CareMedical

Responsibilities

Develop, manage, and execute strategic and tactical plans to support the market growth of the Bone Growth Therapy products

Gather customer requirements and manage transferring these requirements into product improvements, line extensions, new products, and new programs

Create and execute launch plans and manage marketing responsibilities for product development activities

Collaborate with the sales organization and Key Opinion Leaders, including the Bone Growth Therapy Surgeon Advisory Board, to develop programs, materials, and products

Develop and communicate product positioning and messaging, including management and execution of advertising campaigns

Partner with MarCom to develop and revise collateral, promotional, and educational materials

Develop and manage cross functional relationships with Sales, R&D, Clinical, RA, QA, Ops, Sales Administration, Payer Development, Reimbursement, Training, MarCom, Med Ed, Compliance, Patient Services, and Legal departments

Develop, demonstrate, and communicate an in-depth knowledge of the market and competitive products, and use this knowledge to help assess new market opportunities and educate the Bone Growth Therapy organization on the market

Support sales training and medical education activities

Manage trade show strategy and activities

Conduct market analytics and collaborate in forecasting and demand planning activities

Create and manage a budget to support strategic and tactical initiatives

Qualification

Medical Device MarketingMarket AnalyticsCross-functional TeamworkMicrosoft PowerPointMicrosoft ExcelCommunicationLeadership AbilityInterpersonal Skills