Publicis Communications · 2 months ago
Senior Vice President, Media Analytics
Chicago, Illinois
Full-time
Hybrid
Director/Executive
$176K/yr - $264K/yr
12+ years expPublicis Communications is a global communications planning and media leader with a focus on harnessing the power of data and technology. The Senior Vice President will serve as the main point of contact for digital media measurement and analytics, leading an analytics team to answer client business questions and execute deliverables through data storytelling and visualization.
Marketing & Advertising
Responsibilities
Consult with clients to define and answer their most important business questions, advising on how to best leverage data on media & marketing investments to drive business results
Drive a culture of ‘always on ‘data-driven decision making that will institutionalize the use of consumer-driven analytics in media/marketing investment planning
Provide thought leadership and be a subject matter expert in the designing and recommending appropriate analytic methodology and approach to address key client questions
Lead measurement framework development and define media KPIs linked to the business objectives
Build the profile of Data and Analytics by packaging and evangelizing best in class client work and provide the clear data and analytics story –why the work is important, the truths that the analytics reveal, and the actions that should follow the analyses
Work closely with the internal client teams to deliver high-quality execution of a diverse array of client and project deliverables
Primary lead for brand teams (agency and client) on campaign/brand measurement research development and implementation
Guide and work closely with the investment and planning teams and the client teams to deliver on “data-driven” marketing investment decisions (how much, where, when, which channels, etc...) and demonstrate delivery against business objectives
Consult with client media teams to align with the strategy, measurement, and optimization plans
Develop, manage, and mentor a team and lead strategic efforts and departmental vision
Qualification
Required
Bachelor's degree preferred, preferably with a concentration in marketing, advertising, communications, business, sociology, or consumer insights
12+ years in media, analytics, marketing research, consumer insights, business consulting, or digital advertising analytics
8+ years of people management experience with progressing roles and responsibilities
Excellent project management, organization, leadership, presentation and communication skills
Strong grounding in traditional and digital media advertising effectiveness methods including ROI, preferably working knowledge of market mix model results
Knowledge and interest in learning about the traditional and digital media research measurement vendor marketplace, with the ability to identify and evaluate new capabilities across suppliers
Experience with competitive reporting systems and interest in the competitive landscape of the technology marketplace
A team player with proven ability to work well with others, acting both resourceful and collaborative
Experience with statistical software packages (SAS,R, Python) a plus
Proficiency in Microsoft Office Suite with advanced understanding of Excel
Experience with visualization tools such as Tableau, GoodData, Datorama
Excellent verbal and written communication skills
Benefits
Paid Family Care for parents and caregivers for 12 weeks or more
Monetary assistance and support for Adoption, Surrogacy and Fertility
Monetary assistance and support for pet adoption
Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
Tuition Assistance
Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
Matching Gifts programs
Flexible working arrangements
'Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
Business Resource Groups that support multiple affinities and alliances
Company
Publicis Communications
Publicis Communications is the creative communications hub of Publicis Groupe, bringing together the Leo Burnett, Saatchi & Saatchi, Publicis Worldwide, BBH, Marcel, Fallon, MSLGROUP and Prodigious networks Present in over 100 countries, Publicis Communications aims to deliver transformative work to its clients and to attract the best talents in the industry.
Founded in 1926Paris, FR
10001+ employees
Funding
Current Stage
Late StageLeadership Team
Steve Shames
Chief Marketing Officer, Publicis Creative Group
Ted Thompson
Executive Client Partner
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