Credit Karma · 1 week ago
Manager II, Marketing Analytics
Oakland, CA
Full-time
Onsite
Mid, Senior Level
$246K/yr - $270K/yr
5+ years expCredit Karma is a mission-driven company focused on championing financial progress for over 140 million members globally. They are seeking a strategic, results-driven Manager II for their Marketing Strategy & Insights team, responsible for leading a high-performing team to translate data-driven insights into impactful marketing strategies and decisions.
CreditFinanceFinancial ServicesFinTechPersonal Finance
Responsibilities
Lead and develop a high-performing team focused on marketing performance measurement, insights, and strategy
Partner with marketing and business leaders to shape go-to-market and growth strategies based on actionable insights
Synthesize data into clear recommendations that drive marketing investment and creative strategy
Develop frameworks for evaluating campaign effectiveness, optimizing media spend, and improving ROI across channels
Guide experimentation and learning agendas to test creative, messaging, and channel performance in partnership with brand and growth teams
Build strong cross-functional relationships with Marketing, Finance, and Engineering partners to align goals and drive unified marketing decisions
Champion data-informed storytelling—helping leaders interpret complex results into compelling narratives that influence marketing direction
Drive operational excellence in how we measure success, track performance, and continuously improve marketing impact
Mentor and coach team members on strategic thinking, communication, and marketing partnership
Qualification
Required
Bachelor's or Master's degree in Marketing, Business, Economics, Statistics or related field
5+ years of experience in marketing analytics or performance insights, preferably in a consumer or digital-first business
Meaningful time in a data function partnering with paid marketing teams, and having expertise in analyzing brand campaigns
Strong ability to translate analytical findings into strategic recommendations and persuasive storytelling
Excellent stakeholder management and communication skills, with a track record of influencing senior leaders
Experience designing or supporting marketing performance measurement frameworks, including campaign testing or attribution
A strong understanding of marketing channels, funnel metrics, and growth levers across digital and brand marketing
Preferred
Comfortable navigating ambiguity and driving clarity in fast-paced, cross-functional environments
Ability to draw on experience to identify where data can have the most impact and clearly communicate findings and recommendations to partner teams
Ability to turn ambiguous questions and problems into clear deliverables and insights
Ability to balance strategic thinking with hands-on execution
Ability to make tradeoffs between speed and accuracy wisely
Benefits
Medical and Dental Coverage
Retirement Plan
Commuter Benefits
Wellness perks
Paid Time Off (Vacation, Sick, Baby Bonding, Cultural Observance, & More)
Education Perks
Paid Gift Week in December
Company
Credit Karma
Credit Karma offers a range of tools and personalized recommendations designed to help customers make the most of their money.
10001+ employees
H1B Sponsorship
Credit Karma has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (133)
2024 (134)
2023 (118)
2022 (130)
2021 (146)
2020 (140)
Funding
Current Stage
Late StageTotal Funding
$868MKey Investors
Silver LakeSV AngelCapitalG
2020-02-24Acquired
2018-03-28Secondary Market· $500M
2015-06-23Series E· $175M
Leadership Team
Ryan Graciano
Co-Founder & Consulting Advisor
Alicia Hwang
Managing Counsel
Recent News
500 global
2025-12-31
felicis.com
2025-12-30
globalventuring.com
2025-12-08
Company data provided by crunchbase