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GTreasury · 2 months ago

Demand Generation Manager (Chicago/Miami/NYC/San Francisco, Hybrid)

New York, New York, United States

Full-time

Hybrid

Mid Level

$110K/yr - $110K/yr

3+ years exp

GTreasury is the leading innovator of integrated SaaS treasury and risk management solutions for the digital treasurer. We are seeking an experienced Demand Generation Marketer to lead the development and execution of our demand generation programs, focusing on building nurture programs and managing paid advertising campaigns to drive qualified pipeline for our sales team.

AccountingBankingBusiness IntelligenceEnterprise SoftwareFinancial ExchangesFinancial ServicesFinTechInformation TechnologyPaymentsSoftware

Growth Opportunities

Responsibilities

Design comprehensive nurture program strategies and automated workflow logic in partnership with Marketing Operations

Define behavior-triggered sequences, lead scoring models, and segmentation criteria to guide prospects through the sales funnel

Develop "always-on" marketing program strategies for new database entries and score-based segmentation

Partner with Marketing Operations on workflow creation, implementation, and technical execution

Collaborate with Content team to determine messaging and timing for each nurture touchpoint

Ensure proper lead qualification and routing processes to optimize sales team efficiency

Manage and optimize paid advertising campaigns across Google Ads, LinkedIn Ads, and Meta Ads platforms

Develop audience segmentation strategies targeting enterprise prospects ($500M+ revenue companies)

Create and test ad creative, landing pages, and conversion paths to maximize ROI

Monitor campaign performance and adjust strategies based on data analysis and conversion metrics

Maintain detailed reporting on paid advertising performance and budget allocation

Plan and coordinate integrated marketing campaign strategies across multiple channels

Define messaging frameworks and campaign logic in partnership with Content and Marketing Operations teams

Analyze campaign performance data to determine optimal next touches and engagement strategies

Support global campaign initiatives and ensure consistent strategic approach across all touchpoints

Develop comprehensive reporting requirements and revenue attribution frameworks

Qualification

B2B demand generationMarketing automationPaid advertising managementHubSpot proficiencyGoogle Ads managementLinkedIn Ads managementAnalytical skillsLead scoringSegmentationSQL knowledgeGoogle Analytics 4Project managementCommunication skills