Realtor.com · 2 months ago
Principal Strategist, Client Marketing & Industry Strategy
Austin, Texas, United States
Full-time
Onsite
Lead/Staff
15+ years expRealtor.com® is a leading online real estate platform that connects buyers, sellers, and renters with trusted insights and expert guidance. The Principal Strategist for Client Marketing will define the strategic narrative and marketing frameworks that shape Realtor.com®'s reputation in the real estate industry, while collaborating with various teams to drive brand equity and business growth.
PropTechReal EstateRental Property
Responsibilities
Shape the Enterprise Client Marketing Strategy: Architect the strategic foundation — audience insights, value propositions, and narrative frameworks — that define how Realtor.com® connects its products and services to the professional marketplace
Drive Industry Positioning: Influence how Realtor.com® shows up across the entire professional ecosystem — from national campaigns and MLS collaborations to thought leadership platforms and partner integrations — ensuring unified storytelling and measurable market impact
Influence Go-to-Market Strategy: Partner across Product, Revenue, Creative, Channel teams and Sales teams to translate strategic insight into integrated, high-performance go-to-market campaigns that accelerate adoption and retention
Align Brand and Business Priorities: Ensure positioning and messaging are embedded upstream in product, sales, and communications planning — connecting marketing strategy directly to growth, adoption, and retention goals
Measure and Optimize at Scale: Define success metrics across campaign performance, brand health, and professional engagement; leverage data, AI-driven insights, and post-campaign learnings to continuously refine strategy
Bridge Client and Consumer Storytelling: Ensure Realtor.com®’s professional and consumer narratives work in harmony — one brand, two sides of the marketplace
Qualification
Required
Bachelor's Degree or equivalent experience and 15+ years leading complex B2B marketing, brand, investment, or communications strategies at enterprise scale — ideally across technology, media, or real estate platforms
Proven record of influencing C-suite decisions and driving alignment across multiple business units without direct authority
Proven experience leading integrated marketing or go-to-market campaigns for professional audiences
Deep understanding of the agent, broker, and builder ecosystems and the dynamics of two-sided marketplaces
Experience serving as a visible industry thought leader — shaping category narratives, guiding external partnerships, and representing the brand in senior forums or public venues
Analytical and creative — able to connect data, insight, and ideas into marketing that moves business
Benefits
Inclusive and Competitive medical, Rx, dental, and vision coverage
Family forming benefits
13 Paid Holidays
Flexible Time Off
8 hours of paid Volunteer Time off
Immediate eligibility into Company 401(k) plan with 3.5% company match
Tuition Reimbursement program for degreed and non-degreed programs
1:1 personalized Financial Planning Sessions
Student Debt Retirement Savings Match program
Free snacks and refreshments in each office location
Company
Realtor.com
Realtor.com is an online platform that allows users to search for real estate property records, houses, condos and lands. It is a sub-organization of Move.
1001-5000 employees
H1B Sponsorship
Realtor.com has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (26)
2024 (62)
2023 (26)
2022 (83)
2021 (88)
2020 (52)
Funding
Current Stage
Late StageLeadership Team
Damian Eales
CEO
Jason Goldberg
VP, Customer & Enterprise Systems Engineering
Recent News
Morningstar.com
2026-01-23
2026-01-22
Company data provided by crunchbase