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DataGalaxy · 2 months ago

Digital Marketing Manager (Agency Lead) - US based

United States

Full-time

Remote

Mid, Senior Level

$100K/yr - $100K/yr

5+ years exp

DataGalaxy is a leading data catalog company founded in France, now expanding rapidly in the US market. The Digital Marketing Manager will be responsible for orchestrating vendor partnerships, managing performance metrics, and building automated nurture experiences to drive pipeline generation.

AnalyticsBig DataCloud Data ServicesData IntegrationDocument ManagementEnterprise SoftwareInformation TechnologyMapping ServicesSoftware

Responsibilities

Vendor & channel ownership

SEO: Own strategy with SEO agency; approve roadmap (tech SEO, content clusters, digital PR), prioritize briefs, and track leading indicators (crawl health, rankings, CTR) and lagging impact (organic demo requests)

Paid media: Lead paid search & paid social agency; control budgets, audience strategy, messaging tests, and landing page briefs; instrument full‑funnel measurement and incrementality testing

PR/Comms: Direct PR partner on news calendar, thought leadership, and reporter relationships; align with content and analyst relations to amplify launches

Website: Manage web dev/design vendor for roadmap, UX experiments, CRO, and site health. Create clear acceptance criteria and QA for releases

HubSpot Marketing Hub + CRM alignment

Marketing automation and lead lifecycle (MQL, SAL, SQL definitions) in HubSpot; implement workflows, lead routing, and deduping; maintain data hygiene

Build multi‑touch nurture (persona, use case, stage) with branching logic, progressive profiling, email/SMS/in-app when relevant, and guardrails for frequency & fatigue

Organize attribution & reporting: define UTMs, campaign hierarchy, and dashboards for channel/creative/cohort performance

Create enablement for SDRs/AE: alerts, Slack notifications, snippets, and post‑demo nurture

Measurement, process, and governance

Establish monthly planning and QBRs with vendors; document SOPs and runbooks

Maintain budget, forecasts, pacing, and SOWs

Ensure compliance with privacy/consent (GDPR/CCPA), cookie management, and email deliverability best practices

Qualification

B2B SaaS experienceHubSpot expertiseSEO strategyPaid media managementContent strategyGA4 knowledgeProject managementExperimentation mindsetAgency managementCommunication