The Wall Street Journal · 3 months ago
Director, Marketing Analytics, Acquisition & Paid Media
NYC - 1211 Ave of the Americas
Full-time
Hybrid
Director/Executive
$155K/yr - $195K/yr
12+ years expDow Jones is a global leader in business news and information, delivering trusted journalism and data to millions of consumers and organizations. The Director of Marketing Analytics will lead the Acquisition & Paid Media Analytics function, partnering with various teams to maximize marketing efficiency and drive digital subscription growth through data-driven insights and strategic recommendations.
FinanceFinancial ServicesInternet
Responsibilities
Partner with the Performance Marketing team to translate data into actionable guidance on audience targeting, channel mix, and offer performance
Deliver insights that enhance media efficiency, optimize funnel conversion, and elevate the overall impact of paid and owned channels
Develop and evolve the analytical backbone for acquisition—integrating MMM, attribution, and incrementality testing to understand true media contribution
Create visibility through advanced dashboards and scorecards linking spend, conversions, and LTV outcomes
Collaborate with the Subscription Strategy team to inform pricing, offer tests, and acquisition funnel design using quantitative evidence and experimentation results
Serve as a thought partner to senior marketing leaders, connecting data insights to broader business priorities
Champion a culture of test-and-learn across campaigns and channels
Design structured experiments to evaluate media, creative, and messaging impact using causal inference and matched-market methods
Partner with Finance and Marketing leadership to develop forecasts, budget sensitivity models, and ROI simulations to guide quarterly and annual investment planning
Work with Data Engineering and MarTech to ensure reliable data pipelines, tagging infrastructure, and automation of marketing reporting and model refreshes
Advance dynamic and predictive models for ongoing optimization and pricing intelligence
Synthesize complex analytical findings into clear, compelling narratives that shape marketing and investment decisions
Present insights and recommendations to senior leadership across Marketing, Finance, and the broader organization
Qualification
Required
12+ years of experience in marketing analytics or performance media optimization, ideally in subscription, e-commerce, or digital consumer businesses
Proven success in using data to drive acquisition growth and media efficiency across paid, owned, and organic channels
Strong proficiency in digital analytics platforms (Adobe Analytics, GA4), media measurement tools, and visualization suites (Tableau, Power BI, Looker)
Experience applying media mix modeling (MMM), incrementality testing, and forecasting techniques to inform marketing strategy
Technical fluency in SQL, Python, or R for data manipulation, modeling, and automation
Strong grasp of customer segmentation, lifetime value analysis, and funnel optimization
Exceptional communication skills with the ability to distill complex analyses into clear, actionable recommendations for senior executives
Benefits
Comprehensive Healthcare Plans
Paid Time Off
Retirement Plans
Comprehensive Medical, Dental and Vision Insurance Plans
Education Benefits
Paid Maternity and Paternity Leave
Family Care Benefits
Commuter Transit Program
Subscription Discounts
Employee Referral Program
Company
The Wall Street Journal
Winner of 40 Pulitzer Prizes for outstanding journalism, The Wall Street Journal includes coverage of U.S.
1001-5000 employees
Funding
Current Stage
Late StageTotal Funding
$0.49M2015-03-31Angel· $0.49M
Leadership Team
Nitin Rakesh
Member, CEO Council
Oren Zaslansky
Member, CEO Council
Company data provided by crunchbase