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Security First Insurance · 19 hours ago

Vice President, Sales and Marketing

Ormond Beach, FL

Full-time

Onsite

Director/Executive

15+ years exp

Security First Insurance is seeking a Vice President of Sales and Marketing to develop and implement strategic sales and marketing strategies to enhance revenue and profitability. The role involves directing, coaching, and evaluating teams while managing brand awareness and marketing campaigns to attract potential customers.

Insurance

Responsibilities

Manages, provides guidance to, and reviews the work of individual contributors and supervisory employees in order to accomplish operational plans and results

Plans and oversees business area workflow and time utilization of staff; assigns and communicates daily activities and deadlines to staff

Assesses, plans, and implements best practice standards and assures compliance with all regulatory and funding agencies; compiles and submits data for trend analysis and regulatory reporting

Develop and execute the overall marketing strategy to strengthen brand awareness, reputation, and market share

Use analytics and insights to measure marketing effectiveness and adjust tactics for continuous improvement

Develops strategies and tactics to increase market share with existing products and markets while expanding sales of new products

Provides leadership, direction, and management to the sales and marketing teams to ensure exceptional service and market differentiation

Establishes clear sales metrics and benchmarks for measuring progress

Monitors production results of strategic partners, Florida agencies, and in-house sales; provides strategic guidance on increasing sales within underwriting guidelines

Reviews and approves/disapproves new prospective agents and business opportunities based on performance, capacity, and past experience

Collaborates with strategic partners and clients to research market needs and identify potential revenue sources

Establishes and maintains a strong network of relationships within the Florida Insurance industry

Builds and maintains strong relationships with marketing, underwriting, customer service, and department leaders

Identifies and manages existing and emerging risks associated with business activities

Ensures effective identification, measurement, monitoring, and management of risks

Follows written risk and compliance policies, standards, and procedures for business activities

Analyzes complex situations, identifying key issues, and formulating effective solutions

Maintains a customer service orientation and positive image of the Company; provides courteous, prompt, and professional approach to exchanging information and resolving issues; adheres to strict confidentiality requirements

Responds to emergency call-ins for weather incidents, natural disasters, or other critical events

The job duties might change in the event of a natural catastrophe that impacts our customers and you might be required to work additional hours

Maintains positive communication and interaction with Company personnel, representatives from external organizations, and the public

Establishes and maintains effective working relationships with those interacted with during work regardless of race, color, religious creed, national origin, ancestry, sex, sexual orientation, gender identity, age, genetic information, disability, political affiliation, military service, or diverse cultural and linguistic backgrounds

Designs, reviews, and evaluates work methods, policies and procedures and meets with management staff to identify and resolve escalated or cross-departmental problems

Assesses and monitors departmental workload capacity projections versus actuals; identifies opportunities for improvement and directs the implementation of appropriate changes

Selects, trains, motivates, and evaluates management staff and individual contributors; provides or coordinates staff training; provides feedback that facilitates improvement; implements discipline procedures per established policies, procedures, and executive guidance

Oversees and participates in the development and administration of the departmental budget; approves the forecast of funds needed for staffing, equipment, software, materials, and supplies; approves expenditures and implements budgetary adjustments as appropriate and necessary

Qualification

Sales ManagementMarketing StrategyInsurance Sales ExperienceStrategic PlanningBrand AwarenessRisk ManagementCustomer ServiceTeam DevelopmentInsurance CertificationsLeadershipCommunication Skills

Required

High school diploma or GED

Fifteen (15) years of marketing and sales experience with a demonstrated track record of accomplishments including three (3) years of management experience

Proven success in the FL Homeowners P&C Insurance sales environment

Broad functional experience in areas of strategic planning and marketing, sales, and market development and planning

Must be required to possess a valid state of Florida driver's license

Insurance industry designations or trade certifications as required