Escalon Services · 2 months ago
Head of Marketing Innovation & AI Strategy
United States
Full-time
Remote
Director/Executive
12+ years expEscalon Services is a Business Process Management company that provides Essential Business Services through a tech-enabled platform. They are seeking a Head of Marketing who will define and scale the company’s brand, product marketing, and go-to-market strategy, while leveraging data and AI insights to optimize demand generation and drive growth.
Accounting
Responsibilities
Define and lead Escalon’s marketing vision, embedding data, analytics, and AI-informed insights into every touchpoint
Build and lead Escalon’s marketing strategy from the ground up, with a focus on creating scalable programs that address multiple growth channels
Identify and implement innovative marketing technologies to improve personalization, customer insights, and ROI
Design and test go-to-market strategies across three primary new business growth areas: acquiring new startups and early-stage businesses with no structured back office, companies that insource with employees, and converting clients from competitors
Design and test go-to-market strategies for upsell and cross sell of additional services to current Escalon clients
Unify Escalon’s brand voice and ensure consistency across digital, social, and client-facing platforms
Establish a clear, differentiated brand narrative that reflects Escalon’s value proposition and tone of voice while also resolving existing conflicting messages
Partner with the CEO and executive leadership to align marketing objectives with business growth and revenue targets
Leverage advanced AI technologies and marketing analytics, automation, and MarTech tools to increase ROI and performance
Develop predictive and data-informed models to optimize demand generation, CAC, and LTV.Stay ahead of emerging AI trends and ensure the organization is at the forefront of data, AI, and personalization
Drive the development and execution of integrated digital campaigns (SEO, SEM, social, email, programmatic, content, etc.)
Optimize customer journeys and digital touchpoints using AI-enabled tools
Design and publish marketing performance dashboards and communicate insights to stakeholders
Lead, mentor, and evolve a small but growing team of internal and contract marketing professionals
Collaborate cross-functionally with Sales, Product, Data, and Operations teams to drive an integrated go-to-market motion
Build relationships with key external partners, agencies, and technology vendors; provide clear direction to current contractors, ensuring alignment, prioritization, and accountability
Champion a best-in-class candidate and customer experience across all Escalon touchpoints
Create and build Escalon’s B2B marketing roadmap from a foundational level, defining the strategy and structure needed to support near- and long-term growth
Own content creation for the organization and oversee its execution across all channels
Evolve and maintain branding, website and all external communications in a manner that increases engagement and awareness
Develop demand generation campaigns to drive revenue
Develop a sales funnel to optimize MQLs, SQLs and conversion rates
Develop and be accountable to annual marketing goals, KPIs and strategies for lead generation, customer acquisition and retention
Build and own the marketing budget to ensure real-time understanding of spend and allocating resources for maximum ROI
Continuously evaluate the market landscape to identify and capitalize on new opportunities, whether from under-served startups, dissatisfied competitor clients, or companies using insourced solutions
Qualification
Required
12+ years of B2B Marketing experience, ideally in SaaS, FinTech, or technology-enabled services
Bachelor's degree in related field
Strong expertise in product marketing, brand strategy, and demand generation
Experience building a B2B marketing function and/or strategy from very early stages; not inheriting and optimizing existing systems
Experience targeting SMB clients, ideally in the software/tech industry
Deep understanding of analytics and MarTech tools. Demonstrated ability to lead both strategic vision and hands-on execution. Must be ambitious, competitive, a driven, but a humble and hands-on team player
A track record of building and developing high-performing, effective programs and teams
Executive-level communication and presentation skills
Preferred
Master's degree preferred
Experience in tech-enabled professional services or high-growth startup environments
Familiarity with go-to-market engineering, AI-driven marketing, and predictive analytics
Benefits
Medical, Dental and Vision options
Life and Disability
STD/LTD
9 Paid holidays each year
Flexible PTO
401K Retirement Plan
Incentive compensation
Company
Escalon Services
Escalon exists to unburden entrepreneurs.
1001-5000 employees
Funding
Current Stage
Late StageTotal Funding
unknownKey Investors
New Harbor Capital
2022-10-25Private Equity
Leadership Team
Ruby Sahiwal
Chairman & CEO
Alan Williamson
Executive Chief Technology Officer
Recent News
Company data provided by crunchbase