Dr. Squatch · 2 months ago
International DTC Strategy Manager
Marina del Rey, California, United States
Full-time
Onsite
Entry, Mid Level
$110K/yr - $130K/yr
2+ years expDr. Squatch is a company focused on elevating men's personal care through natural products and is expanding its international presence. The International DTC Strategy Manager will be responsible for driving growth across non-US Shopify storefronts, focusing on performance monitoring, revenue growth, localization, and site experience.
Consumer GoodsManufacturingMen'sPersonal Care and Hygiene
Responsibilities
Develop and execute the international DTC strategy aligned with international global ecommerce goals
Analyze and report performance across revenue (new + returning), CVR, CAC/LTV, and contribution margin
Present performance insights and growth recommendations to senior leadership
Assist in conceptualising, building, and testing landing pages for different customer cohorts, product launches and marketing activities to increase conversion rate
Partner with Growth team to develop localized new customer offer roadmap, review performance, and optimize
Partner with Supply Chain and Operations to forecast demand and manage inventory
Ensure product availability and healthy stock levels across fulfillment partners
Support new product launches, setting target launch quantities based on past performance and marketing plans
Partner with Merchandising to localize pricing strategy, product bundles, and new category launches
Ensure PDP accuracy across regions, including creative, copy, and pricing
Own localization strategy across languages, currencies, payment methods, and customer experience
Manage translation workflows across all international storefronts
Develop new market / channel launch roadmap
Partner with Lifecycle to expand email/SMS programs
Identify opportunities to increase international subscription and loyalty performance
Oversee the strategy and execution of the new product launch, limited edition, and promotional marketing calendar
Qualification
Required
2–5 years of experience in ecommerce, DTC growth, or strategy roles
Strong understanding of Shopify, site operations, and ecommerce fundamentals
Experience improving conversion rate and building customer journeys
Strong analytical skills, able to turn performance data into clear actions
Hands-on experience with Shopify, Google Analytics/GA4, testing tools, and site optimization
Strategic thinker who can execute end-to-end and move fast
Excellent cross-functional communicator with high ownership and bias to action
Preferred
CPG experience preferred
Benefits
Medical
Dental
Vision
401k with Squatch match
PTO
Healthy snacks
Frequent company events
Free products
Company
Dr. Squatch
Dr. Squatch offers and manufactures grooming products of soap, deodorant, shampoo, and toothpaste with natural ingredients for men.
201-500 employees
H1B Sponsorship
Dr. Squatch has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2024 (1)
2023 (1)
2022 (2)
2021 (2)
Funding
Current Stage
Growth StageTotal Funding
unknown2025-06-23Acquired
2019-04-01Seed
Leadership Team
J
Jack Haldrup
Founder & CEO
Recent News
Global Cosmetics News
2025-12-22
2025-12-19
2025-12-17
Company data provided by crunchbase