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Varonis · 1 week ago

Senior Alliance Marketing Manager (Microsoft)

United States

Full-time

Remote

Senior Level

5+ years exp

Varonis is seeking a dynamic and results-driven Alliance Marketing Manager for Microsoft to join their team. This role involves driving strategic marketing initiatives to enhance the business impact of Varonis' solutions in partnership with Microsoft, including developing go-to-market strategies and fostering stakeholder relationships.

AnalyticsBig DataData GovernanceData ManagementGovernmentHealth CareSoftware

Comp. & Benefits

Responsibilities

Develop and execute comprehensive regional marketing strategies for hyperscalers and technology alliance partners ensuring alignment with Varonis' overall business objectives

Collaborate with alliance Partner Development Manager (PDMs) to create and implement joint marketing plans that emphasize our combined value propositions and go-to-market strategies

Drive demand generation and lead nurturing activities through various marketing channels, including digital marketing, events, webinars, and content marketing

Establish and track key performance indicators (KPIs) to measure the effectiveness of marketing campaigns and initiatives, providing regular reporting and analysis to stakeholders

Manage co-marketing budgets and ensure efficient allocation of resources to maximize ROI

Foster strong relationships with marketing counterparts within alliance partners, acting as the primary point of contact for marketing-related activities and initiatives

Coordinate with internal teams, including sales, product marketing, field & corporate marketing and customer success, to ensure alignment and support for alliance marketing efforts

Qualification

Microsoft partnership managementDemand generation strategiesMarketing analyticsCybersecurity industry experienceEnterprise marketing experienceAnalytical problem-solvingCommunication skillsCross-functional collaboration

Required

Experience working with or within Microsoft, or managing Microsoft partnerships (e.g., Azure, Microsoft 365, etc)

Understanding of Microsoft's co-marketing programs, partner incentives, and GTM motions (e.g., IP Co-Sell, Solution Workspace, Partner Center)

Familiarity with Microsoft Marketplace and demand generation tools

Proven track record of success in a partner marketing role within an ISV and/or CSP is required

5+ years of enterprise marketing experience including partner marketing

Demonstrable experience and expertise working with organizations such as Amazon Web Services (AWS), Microsoft Azure, Google Cloud Platform (GCP) and other Independent Software Vendors (ISVs), or Systems Integrators (SIs)

Good communication (written and verbal), reporting, and presentation skills

Ability to work in a highly cross-functional environment to drive outcome-based plans, programs, and execution

Understanding of a broad range of marketing activities, disciplines, and tactics, including field marketing, digital marketing, and industry events

Demonstrated pipeline impact of partnerships and programs

Highly motivated, self-starter that can build and launch programs and communications within budget and effectively manage multiple timelines

Data-driven mindset with robust analytical and problem-solving abilities, utilizing key performance indicators to optimize marketing effectiveness