Apply on Employer Site

Sony Interactive Entertainment · 1 day ago

Senior Manager, Brand Marketing - Mobile

San Mateo, CA

Full-time

Hybrid

Senior Level

$148K/yr - $222K/yr

Sony Interactive Entertainment is a global leader in entertainment known for producing the PlayStation family of products and services. They are seeking a Senior Marketing Manager to lead the development and execution of marketing strategies for upcoming mobile titles, driving user acquisition and lifecycle growth while collaborating with internal teams and external partners.

Consumer GoodsMusicVideo Games

Work & Life Balance

H1B Sponsor Likely

Responsibilities

Lead and mentor a high-performing mobile marketing team across platforms, driving global user acquisition and lifecycle growth for flagship titles

Architect data-driven marketing strategies that align with business goals and adapt to evolving privacy, platform, and technology landscapes

Develop & own the go-to-market plan and drive strategic vision for upcoming mobile launches & live service

Oversee all marketing & mobile marketing activities including branding, mobile UA, ASO, platform partnership, creative development, and mobile live-service marketing

Influence cross-functional leadership—including Studio, Global Marketing, Creative, and Publishing—to align on growth priorities and maximize marketing ROI

Own multi-year paid media strategy, integrating AI, automation, and advanced measurement frameworks to scale performance

Partner with Finance and Analytics to define and evolve ROAS models, investment frameworks, and revenue forecasting

Shape external partner roadmaps and advocate for innovations that meet the demands of a dynamic games portfolio

Deliver compelling, insight-led narratives to executive stakeholders to inform investment decisions and strategic planning

Develop and oversee third-party license marketing frameworks, managing internal and external relationships to ensure alignment with brand, platform, and player expectations

Qualification

Mobile marketing strategyUser acquisitionProduct launch campaignsMobile ecosystemsData-driven marketingPerformance reportingCross-functional collaborationAnalytical skillsCreative storytellingCommunication skills

Required

Proven expertise in leading the development and execution of integrated business and marketing plans that drive measurable growth

Experience leading product launch campaigns at scale, including mobile products, and the self-awareness to understand learnings from both the successes and the failures

Strong track record of building trusted partnerships with game development studios and cross-functional publishing teams

Experience in multi-title mobile publishing environments, with a focus on player acquisition, engagement, and multiplatform franchise expansion

Experience working effectively and constructively with co-development, publishing, regional, and external agency teams

Deep understanding of the evolving mobile marketing ecosystem, including platform privacy changes, ad tech innovation, and industry best practices

Master of mobile ecosystems, platforms, channels, ASO, and user acquisition

Demonstrated ability to build and scale testing frameworks, performance reporting, and actionable insights

Exceptional communication and collaboration skills, with a proven ability to influence senior stakeholders and external partners

A rare blend of analytical rigor and creative storytelling, with a passion for expanding franchises across media and platforms

Experience developing third-party license marketing frameworks and managing internal and external relationships to ensure alignment with brand, platform, and player expectations

Benefits

Medical

Dental

Vision

Matching 401(k)

Paid time off

Wellness program

Coveted employee discounts for Sony products

Bonus package

Company

Sony Interactive Entertainment

Sony Interactive Entertainment is responsible for the PlayStation brand and family of products and services.

Founded in 1993

San Mateo, California, USA

10001+ employees

https://www.sie.com

H1B Sponsorship

Sony Interactive Entertainment has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2025 (290)

2024 (258)

2023 (208)

2022 (279)

2021 (210)

2020 (213)