Beauty Co-Lab · 2 months ago
Associate Director, Business Analytics
New York
Full-time
Onsite
Lead/Staff, Director/Executive
$90K/yr - $125K/yr
5+ years expBeauty Co-Lab (BCL) is a bespoke Omnicom Media Group unit for L’Oréal USA focused on delivering agency solutions that drive business growth. The Associate Director, Business Analytics will lead the analytics team, ensuring the delivery of actionable insights and collaborating with planning and investment teams to exceed client business goals.
Marketing & Advertising
Responsibilities
Build and develop a deep understanding of the client's strategic issues, initiatives and the competitive position
Ensure that analytics efforts lead to clear, compelling and actionable insights; and insightful narratives are constructed through sophisticated analytics techniques
Participate in the measurement plan development and execution
Ensure timely follow through on all scheduled and ad hoc deliverables
Generate and communicating clear, compelling and actionable insights; constructing insightful narratives through sophisticated analytic techniques
Recommend and implement research that will aid in the consumer insight gathering and strategic process
Identify opportunities to continuously improve processes
Lead, mentor and train analysts and managers
Present reports, POVs and other materials to clients on a regular basis over the phone and in person
Contribute to the consumer segmentation and audience identification/exploration processes
Design tests to measure the incremental impact of media on business outcomes
Manage cross-functional day-to-day tasks, ensuring understanding of proper priorities, knowing when to ask for help
Partner with the Planning and Investment teams on annual budget setting, media plan development and ongoing budget / plan optimization
Lead and mentor direct reports: continually assess capabilities, provide a roadmap for career growth and institute goals to build / expand skills
Keep in front of industry trends and developments by conducting research and engaging in training
Qualification
Required
Industry Knowledge in marketing analytics and data
Experience in integrated marketing related to media and/or customer journey development, including budgeting, revenue forecasting, ROI development
Demonstrated knowledge in audience-based marketing and data-driven advertising
Solution development: analytic skills, critical thinking and clarifying strategic & operational issues as relates to data and analytics. Problem-solving skills to drive issues to resolution
Proven leadership ability and strong, impactful client relationship experience
Stellar communication and presentation skills: we need someone who is articulate, engaging and straightforward – and, above all, can effectively and convincingly translate unstructured business solutions into innovative customer marketing programs
Ability to train and coach colleagues for growth: being organized and detail oriented, prioritizing work, business writing & presenting, conducting analysis, and project management (scope, budgeting, timing)
Comfortable working in ambiguous situations
A university degree and 5-7 years of data and analytics experience in advertising, management consulting, marketing or digital consulting
Preferred
Knowledge of agency-side media campaign planning and execution process is desirable, but not required
Benefits
Health insurance
Vision insurance
Dental insurance
401(k)
Healthcare Flexible Spending Account
Dependent Care Flexible Spending Account
Vacation days
Sick days
Personal days
Paid parental leave
Paid medical leave
STD/LTD insurance benefits
Company
Beauty Co-Lab
Beauty Co-Lab (BCL) is a bespoke Omnicom Group unit for L’Oréal USA delivering an industry-leading agency solution that drive business growth and transformation.
Founded in 2023New York, New York, US
51-200 employeesFunding
Current Stage
Growth StageLeadership Team
Tara McCann
Director, Investment & Activation (JBPs/Partnerships)
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