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Huge · 1 day ago

Media Manager

United States

Full-time

Remote

Mid Level

$80K/yr - $88K/yr

3+ years exp

Huge is a design and technology company looking for an enthusiastic Media Manager who is focused on generating real paid search results for a diverse client base. The Media Manager will collaborate with various teams to build B2B demand generation and paid media campaigns that drive qualified leads and measurable ROI.

Management Consulting

Responsibilities

Proven ability to design, execute, and optimize B2B paid media and demand generation campaigns specifically aimed at driving high-quality leads and measurable return on investment (ROI)

Demonstrated expertise in developing and executing end-to-end Account-Based Marketing (ABM) strategies targeting enterprise and mid-market accounts

Familiarity with strategic content distribution, including content syndication strategies, lead nurturing workflows, and precise audience segmentation

Experience implementing processes for lead scoring, lead scrubbing, and audience quality management to maximize conversion rates from MQL to SQL

Highly skilled in utilizing analytics tools to analyze B2B campaign performance, identify crucial insights, and translate complex data into clear, actionable recommendations

Strong ability to manage client and stakeholder communications, effectively translating broad business goals into detailed, effective paid media campaign strategies

Comfortable presenting results and strategic recommendations to both internal teams and external clients or leadership stakeholders

Qualification

B2B paid mediaAccount-Based Marketing (ABM)Analytics toolsLead managementPPCPaid socialData visualizationClient communicationStrategic thinkingFlexibility

Required

Proven ability to design, execute, and optimize B2B paid media and demand generation campaigns specifically aimed at driving high-quality leads and measurable return on investment (ROI)

Demonstrated expertise in developing and executing end-to-end Account-Based Marketing (ABM) strategies targeting enterprise and mid-market accounts

Familiarity with strategic content distribution, including content syndication strategies, lead nurturing workflows, and precise audience segmentation

Experience implementing processes for lead scoring, lead scrubbing, and audience quality management to maximize conversion rates from MQL to SQL

Highly skilled in utilizing analytics tools to analyze B2B campaign performance, identify crucial insights, and translate complex data into clear, actionable recommendations

Strong ability to manage client and stakeholder communications, effectively translating broad business goals into detailed, effective paid media campaign strategies

Comfortable presenting results and strategic recommendations to both internal teams and external clients or leadership stakeholders

3+ years of strategic experience designing, executing, and optimizing B2B demand generation and paid media campaigns across the entire marketing funnel

Demonstrated experience managing moderate to large-scale, multi-channel media budgets across various business sectors, with a proven ability to drive qualified leads and measurable ROI

Proven ability to manage competing strategic priorities across multiple business initiatives while maintaining strong Account-Based Marketing (ABM) principles

Strong experience PPC and paid social ad platforms with a clear understanding of how to tailor strategies for B2B targets

An analytical thinker well-versed in B2B performance reporting and data visualization

Ability to manage workflows independently while recognizing when to collaborate, delegate, or seek expertise within cross-functional teams

Demonstrated flexibility and confidence in navigating ambiguity, with the ability to learn new B2B tools and adapt campaign strategies quickly when faced with new market challenges or shifts in business priorities