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West Shore Home · 18 hours ago

Content Marketing Specialist

Mechanicsburg, PA

Full-time

Onsite

Mid Level

4+ years exp

West Shore Home is a technology-driven and industry-leading home improvement company specializing in high-quality and convenient remodels. As a Content Marketing Specialist, you will develop and execute comprehensive content strategies that drive organic growth and enhance brand authority, while overseeing SEO-focused initiatives and content performance metrics.

Building MaterialConsultingReal Estate

Hiring Manager

Robina M.

Responsibilities

Develops and implements comprehensive content strategy, exercising independent judgment in topic selection and content prioritization

Leads strategic planning and execution of Search Engine Optimization (SEO) focused content initiatives, with authority to direct content creation across multiple channels

Responsible for strategic direction of SEO content initiatives and final decision-making authority on content topics and approach

Directs the development of content frameworks and style guides, establishing standards for brand voice and content quality

Exercises independent judgment in analyzing content performance metrics and implementing strategic optimizations

Qualification

Content marketing experienceSEO principlesContent strategy developmentEditing skillsAnalytical skills

Required

4+ years of content marketing experience with a focus on advanced SEO principles and content optimization

Demonstrated experience in developing and implementing content strategies with a proven track record of improving organic search rankings through content; Success for this role will be measured by the ability to improve Search Engine Results Page (SERP) position, and landing page conversion rate

Portfolio demonstrating superior writing and editing skills is required

High School Diploma/GED required