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Chase · 2 months ago

CIB Marketing Analytics

545 Washington Blvd, Jersey City, NJ, 07310, US

Full-time

Onsite

Mid Level

$104K/yr - $150K/yr

3+ years exp

Chase is seeking a digital marketing analytics expert to join their CIB Marketing Analytics team. The role involves transforming data into actionable insights to support Payments, Global Banking, and Markets and Securities Services marketing initiatives and activations.

BankingFinancial Services

Responsibilities

Dive deep into web analytics and user journey analysis on jpmorgan.com to understand customer behavior and optimize conversion paths

Map user journeys, analyze engagement metrics (bounce rate, time on site, scroll depth), and pinpoint opportunities for site and campaign improvement

Manage Adobe Analytics data pipelines to Databricks and utilize platforms like ContentSquare and 6sense for rich visitor-level insights

Build and maintain ThoughtSpot dashboards for executive stakeholders, and create custom metrics, segments, and dimensions in Adobe Analytics

Lead Claravine implementation to standardize campaign tracking across all business lines

Conduct thorough QA for new pages and campaigns, validating tracking codes, data layer implementations, and CTA naming conventions before launch

Analyze paid media performance across social, programmatic, search, and display channels

Deliver executive-ready reports, dashboards, and strategic recommendations to guide future marketing investments

Partner with web development teams across Global Banking, Markets and Securities Services, and Payments to define analytics requirements

Work cross-functionally with social media, paid media, content, and email marketing teams to deliver quarterly insights and recommendations to senior leadership

Qualification

Adobe AnalyticsSQLTableauContentSquareThoughtSpotUser journey mappingConversion optimizationMarketing metricsPythonDatabricksClaravineMarketoSalesforce Marketing CloudPresentation skillsReporting skillsCommunication skills

Required

3–5 years' experience with Adobe Analytics (workspace analysis, segments, calculated metrics, API integrations), SQL for data extraction and analysis, and dashboard creation using Tableau or similar visualization tools

Familiarity with marketing analytics platforms such as ContentSquare and ThoughtSpot, web debugging tools, and data engineering concepts (ETL, data quality management)

Demonstrated ability to analyze digital marketing campaigns across paid social, programmatic, search, display, and email channels

Skilled in user journey mapping, conversion optimization, and website A/B testing

Proficient with key marketing metrics (CTR, CPL, CPC, CPM, ROAS, engagement, bounce rate, time on site) and marketing technology stacks (tag management, attribution tools, CDPs)

Expert at translating complex data into clear, actionable insights for executive audiences

Strong presentation and reporting skills, with the ability to manage multiple projects simultaneously

Self-motivated, collaborative, growth-oriented, detail-focused, adaptable, and an excellent communicator

Experience with Content Square, Claravine, Python, cookie consent/privacy regulations (GDPR, CCPA), Databricks or Spark, and marketing automation platforms such as Marketo or Salesforce Marketing Cloud