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The New York Times · 2 months ago

Senior Analyst, Data and Insights, Marketing Analytics

New York, NY

Full-time

Hybrid

Mid, Senior Level

$101K/yr - $110K/yr

3+ years exp

The New York Times is dedicated to independent journalism and is seeking a Senior Analyst for their Data and Insights Group. This role involves supporting the Owned Media team by leading measurement frameworks, collaborating on revenue reporting, and advising on performance improvements across marketing channels.

Digital MediaJournalismNews

H1B Sponsor Likely

Responsibilities

Lead the measurement framework and testing agenda for Marketing in Audio, Display, and SMS channels

Collaborate with the advertising team to ensure parity on reporting of revenue numbers from Owned efforts in display and audio channels

Advise the Owned Media team on areas of opportunity, specifically as pertains to shifting metrics, and improving performance

Build new metrics to report on product engagement attributed to media efforts

Conduct analysis to determine which surfaces, messages, and creatives are most impactful

Build visualizations to communicate complex media topics and results

Be responsible for monitoring and accuracy of data and reporting

Demonstrate support and understanding of our value of journalistic independence and a strong commitment to our mission to seek the truth and help people understand the world

Qualification

SQLData visualizationA/B testingBig data warehousesRPythonCross-functional communicationAnalytical degreeMarketing data experienceSynthetic control experiments

Required

Degree in an analytical field such as economics, stats/mathematics, or computer science or 3+ years experience in an analytical role

Advanced proficiency in SQL and familiarity with big data warehouses such as Google BigQuery

3+ years of experience communicating cross-functionally, presenting insights to team members and company partners

1+ years of experience with data visualization tools such as Mode, Tableau, or Lookr

1+ years of experience with A/B testing

Preferred

Experience with synthetic control or geo experiments

Experience Advertising or Marketing data

R or Python Proficiency

Company

The New York Times

The New York Times is powered by the idea that independent, deeply reported journalism fuels a healthy and engaged society.

Founded in 1851

New York, New York, USA

1001-5000 employees

https://www.nytco.com/

H1B Sponsorship

The New York Times has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2025 (40)

2024 (20)

2023 (21)

2022 (36)

2021 (27)

2020 (36)