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PTC · 4 days ago

Principal Demand Generation Manager

Boston, MA

Full-time

Hybrid

Senior Level, Lead/Staff

$107K/yr - $145K/yr

6+ years exp

PTC is a leading company transforming the physical and digital worlds through innovative software solutions. The Principal Demand Generation Manager will design and lead integrated marketing programs to drive awareness, engagement, and pipeline growth, while collaborating with various stakeholders to achieve measurable business results.

Computer Software

Culture & Values

H1B Sponsor Likely

Responsibilities

Plan, execute, and optimize multi-channel demand programs — including webinars, executive dinners, regional networking events, and tradeshows

Lead end-to-end project management — managing timelines, budgets, deliverables, and stakeholder alignment for flawless execution

Collaborate cross-functionally with sales, product marketing, and corporate teams to align strategy, messaging, and audience targeting

Oversee event logistics including venue selection, vendor coordination, invitations, registration, and on-site management

Develop and execute nurture and email campaigns that move prospects through the buyer journey

Measure, analyze, and report performance to demonstrate ROI and drive continuous improvement

Operate with agility and accountability, executing with the speed of a startup while leveraging the resources of a global enterprise

Travel approximately 10–15% of the time to support regional events and team meetings

Qualification

B2B marketing experienceDemand generationField marketingMarketing automationCRM systemsProject managementAnalytical mindsetCommunication skillsOrganizational skillsCollaborative working style

Required

6–10 years of B2B marketing experience with a required mix of demand generation and field marketing

Proven ability to lead integrated campaigns that drive measurable pipeline and revenue impact

Strong project management, communication, and organizational skills are required

Analytical mindset with experience tracking and optimizing performance metrics

Collaborative and proactive working style; comfortable navigating a large corporate environment while maintaining a nimble, entrepreneurial approach

Preferred

Proficiency in marketing automation and CRM systems (Marketo and Salesforce preferred)

Benefits

Performance-based bonus

Employee share purchase program (ESPP)

Medical, dental and vision insurance

Paid time off and sick leave

Tuition reimbursement

401(k) contributions and employer match

Flexible spending accounts

Life insurance

Disability coverage

Generous commuter subsidy

Company

PTC

Glassdoor4.2

PTC (NASDAQ: PTC) unleashes industrial innovation with award-winning, market-proven solutions that enable companies to differentiate their products and services, improve operational excellence, and increase workforce productivity.

Founded in 1985

Boston, Massachusetts, US

5001-10000 employees

http://ptc.co/VLED30oHtEh

H1B Sponsorship

PTC has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2025 (57)

2024 (61)

2023 (75)

2022 (86)

2021 (111)

2020 (72)