Diligent · 6 hours ago
Senior Demand Generation Manager
Washington, DC
Full-time
Hybrid
Senior Level
$131K/yr - $164K/yr
7+ years expDiligent is the AI leader in governance, risk and compliance (GRC) SaaS solutions, helping more than 1 million users and 700,000 board members to clarify risk and elevate governance. The Demand Gen Manager will drive new customer acquisition through strategic media buying and full-funnel demand generation, collaborating with various teams to build scalable acquisition programs.
Business IntelligenceCollaborationComplianceData CenterInformation TechnologyMeeting SoftwareMessagingRisk ManagementSaaSSoftware
Responsibilities
Build and execute full-funnel digital media programs that drive new logo acquisition and pipeline growth aligned to business goals
Own paid media strategy and optimization across social (LinkedIn, Meta, X), programmatic, and review sites (e.g., G2, Capterra), ensuring the right mix across solutions and regions
Develop audience segmentation and targeting strategies using 6Sense, Marketo, Salesforce, and GA4 to inform investment and improve ROI
Launch and scale experiments across channels, messaging, landing pages, and conversion paths to uncover new growth levers
Partner cross-functionally with Product Marketing, Sales, and regional Demand Gen teams to activate GTM plays and ensure alignment to ICPs and personas
Collaborate with SDR and AE teams to strengthen feedback loops, improve MQL quality, and optimize handoff efficiency
Manage campaign calendars and media budgets, ensuring performance visibility and alignment to regional and solution priorities
Run ongoing testing and optimization across creative, offers, and channels to drive continuous improvement in CPL, MQL>Opp conversion, and pipeline impact
Partner with Analytics and Ops to ensure accurate tracking, reporting, and attribution across all digital programs
Surface insights and recommendations from testing and performance data to inform future GTM and budget planning
Contribute to growth loops and lifecycle programs to sustain engagement and accelerate reactivation or upsell opportunities
Report performance in quarterly business reviews, highlighting what’s working, what’s not, and where to double down
Qualification
Required
Bachelor's degree; 7–9 years of experience in demand generation, growth marketing, or GTM roles within a B2B SaaS or technology organization
Hands-on experience managing paid media across social, programmatic, PPL and review platforms with a strong grasp of audience segmentation, targeting, and spend
Proven ability to translate data into actionable insights, using analytics tools (GA4, Tableau, 6Sense, Salesforce) to inform media strategy and pipeline impact
Strong understanding of funnel metrics, attribution models, and revenue marketing frameworks (MQL → Opp → Pipeline → Bookings)
Demonstrated success launching cross-functional growth initiatives that align with product, regional, and GTM priorities
Experience running A/B and multivariate testing across creative, offers, and conversion paths to improve performance
Familiarity with ABM and intent platforms (6Sense, Demandbase) and how they inform targeting and personalization
Collaborative operator comfortable working across Product Marketing, Sales, Regional DG, and Marketing Ops teams
Analytical and data-driven, with experience managing budgets and optimizing campaigns toward ROI and pipeline goals
Strategic thinker and self-starter who thrives in a fast-paced, matrixed environment and takes a test-and-learn approach
Excellent project management and communication skills, with the ability to influence stakeholders and drive alignment across teams
Preferred
Experience supporting multi-solution or multi-region go-to-market structures is a strong plus
Benefits
Flexible work environment
Global days of service
Comprehensive health benefits
Meeting free days
Generous time off policy
Wellness programs
Company
Diligent
Diligent is the largest GRC SaaS provider, with 1M users, across 23,000 organizations, valued at $7B+ and $500 million+ in revenue.
1001-5000 employees
Funding
Current Stage
Public CompanyTotal Funding
$30MKey Investors
Clearlake Capital Group
2020-08-05Private Equity
2018-02-09Corporate Round
2016-02-16Acquired
Leadership Team
Michael Flickman
Executive Vice President and Chief Technology Officer
D
David Adkins
Vice President, Customer Success
Recent News
Company data provided by crunchbase