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Alvarez & Marsal · 1 day ago

Senior Associate - GTM Excellence, Technology Industry Group (TIG) - Private Equity

New York, NY

Full-time

Hybrid

Mid, Senior Level

$100K/yr - $170K/yr

3+ years exp

Alvarez & Marsal (A&M) is a leading independent global professional services firm specializing in turnaround management, performance improvement, and corporate advisory services. The firm is seeking a Senior Associate to expand its Private Equity Performance Improvement – Technology Industry Group team, focusing on GTM Excellence practice and performance improvement initiatives for private equity firms.

ConsultingProfessional Services

Growth Opportunities

Responsibilities

Lead or support GTM diligence workstreams during M&A and growth strategy engagements

Evaluate sales and marketing operating models, including customer segmentation, pricing models, and channel effectiveness, to determine alignment with business strategy

Assess revenue growth opportunities by analyzing customer acquisition strategies, retention metrics, and product-market fit

Conduct interviews with senior leadership, including CROs, CMOs, and sales leaders, to identify gaps in GTM strategy, sales execution, or marketing effectiveness

Engage during the pre-acquisition diligence phase to evaluate sales effectiveness, marketing ROI, pricing strategies, and organizational structures

Develop Day-1 and 100-day plans to drive performance improvements across critical areas such as sales enablement, pricing optimization, customer segmentation, and channel management

Execute merger integration and carve-out strategies, managing critical path workstreams to ensure seamless separation or integration of GTM functions

Identify and implement cost-reduction initiatives in sales and marketing while maintaining or improving revenue performance

Develop and implement pricing strategies to optimize revenue and margin performance

Qualification

GTM strategyRevenue growth initiativesSales enablementPricing optimizationCustomer segmentationPrivate equity experienceSalesMarketing analysisCuriosityQuick learnerExcel skillsPowerPoint skillsCross-functional teamworkCommunication skillsTeam-orientedAdaptability

Required

3 – 5+ years of experience in roles such as Sales Manager, Marketing Manager, Revenue Operations Lead, or GTM Strategy/Ops Consultant, preferably in mid to large companies

Exposure to private equity sponsors, portfolio companies, or related transaction/merger integration is a bonus

Proven experience in building or evaluating GTM strategies, including customer segmentation, pricing models, and sales enablement

Experience contributing to or leading revenue growth initiatives, whether internally (e.g., sales optimization, pricing strategy) or externally (e.g., M&A integration planning)

Strong understanding of cross-functional teamwork required to deliver high-quality results on time and within scope

Ability to analyze sales and marketing spend patterns and link them to revenue outcomes

Familiarity with pricing optimization models, customer segmentation, and channel management strategies

Hands-on knowledge of sales and marketing tools, including CRM platforms (e.g., Salesforce, HubSpot) and marketing automation tools

Comfortable engaging with senior leadership and clearly articulating findings to executive and private equity stakeholders

Bachelor's or master's degree in Business, Marketing, or a related field; MBA preferred

Team-oriented, adaptable, curious, and a quick learner

Advanced Excel and PowerPoint skills; excellent communication abilities

Willing to travel up to 25%

Preferred

Deep functional expertise in one or more of the following areas is a bonus: Sales Enablement or Revenue Operations, Pricing Strategy and Optimization, Customer Segmentation and Retention Strategies, Private Equity Advisory around GTM functions