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DEPT® · 18 hours ago

Manager, Paid Search

United States

Full-time

Remote

Mid Level

$59K/yr - $85K/yr

3+ years exp

DEPT® is a Growth Invention company that helps ambitious brands grow faster through technology and marketing. The Paid Search Manager will be responsible for executing paid media campaigns, driving account strategy, and managing client relationships to achieve performance goals.

AdvertisingBrand MarketingDigital MarketingInternetMarketing

No H1B

Responsibilities

Maintaining an advanced understanding of primary paid media channels and how they fit within the funnel – to include Google Search, Microsoft Search, Apple Search, Google Display Network, UAC, IOS

Driving account strategy geared towards achieving or exceeding client efficiency and growth goals

Developing and executing the appropriate account management monitoring and optimization techniques to drive performance toward client targets and budgets

Quantifying and prioritizing initiatives that will have the greatest impact on account performance

Driving the creation of client roadmaps, testing plans, reports/dashboards, and QBRs/FBRs to meet client needs

Managing the performance of designated client portfolio to client performance goals and practicing good stewardship of client budgets

Writing, reviewing and ensuring that agendas meet client needs for status calls and adhere to all important and upcoming management updates

Ensuring all account management efforts go through a QA process and are executed/delivered error-free

Owning the relationship between DEPT® and dedicated platform reps (i.e. Google, LinkedIn, etc.). Working with reps to identify and vet new opportunities while maintaining platform best practices, etc

Qualification

Paid Search ExperienceGoogle AdsAnalytical SkillsExcel ProficiencyClient Relationship ManagementBudget ManagementCreative Marketing EnthusiasmTesting MethodologyEnterprise Client ExperienceRoadmap DevelopmentOptimization TechniquesQA ProcessVendor ManagementTesting PlansClient Performance GoalsCommunication SkillsProject ManagementTeam CollaborationSelf-StarterPresentation SkillsReporting Skills

Required

A minimum of 3 years paid search experience (Google Ads a must; Apple Search ads a plus) and be comfortable with topics such as budgeting, bidding, and testing methodology

Proven prior work experience presenting findings and making recommendations for account optimizations to internal or external clients

Prior experience working with enterprise-level clients and monthly budgets upwards of $500,000

Strong analytical and reporting skills and be proficient in Excel

Strong written and verbal communication skills