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Digitas North America · 8 hours ago

Manager, Data and Analysis

New York, NY

Full-time

Onsite

Mid, Senior Level

$87K/yr - $137K/yr

5+ years exp

Digitas North America is a Networked Experience Agency that creates magnetic experiences for brands. They are seeking a Manager, Data & Analysis to lead a team of analysts and provide strategic data-driven recommendations to drive client goals and optimize marketing strategies.

Marketing & Advertising

Responsibilities

Providing and presenting strategic data-driven recommendations across channels to improve client decision-making and ROI

Building effective marketing strategies with other internal partners to optimize client budgets and programs

Leading a team of Analysts and Senior Analysts through regular client reporting, ensuring their growth as they progress through their career

Serving as a client and internal resource on industry trends and key functional areas such as analytical tools and marketing measurement

Evaluating new online and offline data opportunities in the form of new sources, new technology, client priorities, partnership, etc

Fostering creative thinking around how we use data, and we could use data to solve unique business challenges in support of all Marketing activities (Media, Creative, CRM, and eCommerce)

Qualification

Analytics experienceStatistical learning methodsTeam managementDigital data technologiesPassion for advertisingAI toolsCritical thinkingProblem solving

Required

5-7 years of experience in analytics or strategy with an advertising agency, management consulting company, or ad tech company

Experience managing a team

Strong analytical, critical thinking, and problem solving skills

Experience with modern statistical learning methods (regression techniques, classification models, supervised and unsupervised learning, etc.)

Knowledge of digital data technologies (DMPs, Google Analytics, digital pixel tracking, site tagging, etc.)

A four-year college degree; advanced degree is a plus

Passion for online advertising and emerging trends in the digital landscape

The ability to thrive in a fast-paced and deadline-driven environment

Preferred

Familiarity with prompt-based interaction and commonly used generative AI tools (e.g., ChatGPT, Google Gemini, DALL·E, Midjourney) is a plus, especially for tasks like ideation, research, or content generation