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Hasbro · 1 week ago

Sr Director Brand Publicity

Renton, WA

Full-time

Onsite

Director/Executive

$160K/yr - $228K/yr

15+ years exp

Hasbro is a company that entertains and connects generations of fans through storytelling and play. They are seeking a Senior Director of Publicity to lead the publicity narrative for their growing digital portfolio of AAA games, including Dungeons & Dragons and Magic: The Gathering, while managing media relationships and developing innovative publicity campaigns.

Card and Board GamesConsumerGamingToys

H1B Sponsor Likely

Responsibilities

Develop and lead the global publicity strategy for Magic: The Gathering, Dungeons & Dragons, and Video Games

Partner with senior leadership to align publicity campaigns with brand, franchise, marketing and business priorities

Serve as a trusted counselor to executives, creators, and studio partners on Communications opportunities and issues

Design innovative publicity campaigns for key product launches, video games, live events, and storytelling initiatives

Build breakthrough moments in culture through earned media, influencer engagement, and experiential opportunities

Ensure messaging consistency across consumer, trade, entertainment, and gaming press

Cultivate strong relationships with top-tier media across gaming, entertainment, lifestyle, business, and tech

Proactively pitch and secure feature stories, interviews, and reviews

Identify and engage influencers, content creators, and thought leaders to amplify brand visibility

Manage and mentor a high-performing publicity team

Oversee agency partners, setting clear goals and ensuring executional excellence

Foster a culture of creativity, accountability, and collaboration

Provide counsel and develop response strategies for sensitive brand and community issues

Ensure risk assessments and media responses protect Hasbro’s reputation while honoring fan trust

Oversee agency partners with clear goals/SOWs/SLAs and foster a culture of creativity, accountability, and continuous improvement

Qualification

Publicity strategy developmentMedia relationsCampaign developmentGaming ecosystem knowledgeLeadership experienceCrisis managementWritten communicationVerbal communicationPresentation skillsTeam managementCollaborationCreativity

Required

15+ years of experience in publicity, communications, or PR with a proven track record in entertainment, gaming, or consumer brands

Deep understanding of the gaming ecosystem, including tabletop, video games, and fan-driven communities

Demonstrated success in leading high-profile, global publicity campaigns

Established media relationships across gaming, entertainment, lifestyle, and tech

Exceptional written, verbal, and presentation skills

Strong leadership and people management experience

Ability to thrive in a fast-paced, creative, and highly collaborative environment

Passion for Magic: The Gathering, Dungeons & Dragons, and gaming culture

Familiarity with Hasbro brands and the broader toy/games/entertainment ecosystem

Benefits

Health & Wellness: Medical, Dental, and Vision Insurance

Time Off to Recharge: Paid Vacation & Holidays

Financial Well-being: Generous 401(k) Match

Life & Family Support: Paid Parental Leave

Giving Back: Volunteer & Employee Giving Programs

Level Up Your Skills: Tuition Reimbursement

Exclusive Perks: Product Discounts & More!

Company

Hasbro

Glassdoor3.5

Hasbro is engaged in providing children’s and family leisure time products with brands and entertainment properties.

Founded in 1977

Pawtucket, Rhode Island, USA

5001-10000 employees

https://shop.hasbro.com

H1B Sponsorship

Hasbro has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2025 (1)

2024 (5)

2020 (2)