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Princess Cruises · 1 day ago

Email Marketing Specialist

Miami, FL

Full-time

Hybrid

Entry, Mid Level

2+ years exp

Princess Cruises is the world’s leading international premium cruise line and tour company, known for providing exceptional guest experiences. They are seeking an Email Marketing Specialist to execute marketing campaigns across Adobe and Salesforce platforms, focusing on customer engagement strategies and analytics.

Adventure TravelLeisureTourismTravelTravel Agency

H1B Sponsor Likely

Responsibilities

Responsible for setting up and deploying all automated and ad hoc direct mail, email, and SMS journeys in both Adobe and Salesforce’s suites

Create statistically significant test and control groups within each campaign

Code and size all creative formats within the Adobe and Salesforce tools

Build reports within AJO and Salesforce and analyze performance

Build journey reporting in the Customer Journey Analytics tool and make continuous strategic improvements to each campaign based on results

Manage Audiences for efficiency within AJO and the CDP

Utilize Movable Ink and new technologies to improve email engagement

Monitor Guest counts in Snowflake and Adobe CDP for alignment

Ensure all email communications follow the new CAN-SPAM laws

Qualification

Adobe suiteSalesforce suiteMarketing automationHTMLCSSData analysisInnovationCommunication skillsInterpersonal skillsStrategic thinking

Required

Bachelor's degree in business, marketing, technology, or related field, or equivalent experience

Adobe suite training, Salesforce suite training, HTML, CSS

Excellent written and verbal communication skills

Strong analytical skills with the ability to interpret data and make data-driven decisions

Outstanding communication and interpersonal skills

Strategic thinker with a passion for innovation and continuous improvement

2 – 5 years of experience in marketing, with a focus on campaign execution and optimization

Strong understanding of email, SMS, and digital marketing systems and strategies

Proficiency in marketing automation platforms and CRM systems

Knowledge of HTML, CSS, and basic JavaScript for email template customization

Benefits

Cruise and Travel Privileges for You and Your Family

Health Benefits

401(k)

Employee Stock Purchase Plan

Training & Professional Development

Tuition & Professional Certification Reimbursement

Rewards & Incentives

Company

Princess Cruises

Glassdoor3.7

One of the best-known names in cruising, Princess Cruises is a global cruise and tour company.

Founded in 1965

Santa Clarita, California, USA

10001+ employees

http://www.princess.com

H1B Sponsorship

Princess Cruises has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2025 (3)

2024 (6)

2023 (9)

2022 (4)

2021 (13)

2020 (20)