NSA Storage · 2 months ago
CUSTOMER ACQUISITIONS - PAID ACQUISITIONS MANAGER
United States
Full-time
Remote
Mid, Senior Level
$75K/yr - $95K/yr
4+ years expNSA Storage is a large self storage REIT with over 1,000 properties across the U.S. They are seeking a Paid Acquisitions Manager to lead and optimize paid media strategies, focusing on Google Ads and other platforms to drive occupancy and revenue goals. The role involves team leadership, campaign management, and collaboration with Data Science to enhance performance and efficiency.
E-Commerce PlatformsReal EstateSmart Home
Responsibilities
Own the paid acquisition strategy for Google Ads, Meta, Display, and aggregators to drive efficient, profitable growth across 1,000+ locations
Build annual and seasonal plans and budget allocations by brand, region, and market, balancing demand goals, occupancy, and cost efficiency
Define and track KPIs such as cost per rental, cost per qualified call, reservation-to-rental conversion, and store-level ROAS, and tie them back to bottom-line outcomes
Make thoughtful decisions about the marketing mix (search vs Meta vs aggregators) based on incremental impact, marginal returns, and business priorities
Lead, coach, and develop two analysts who manage day-to-day trafficking, optimization, QA, and reporting across platforms
Set clear priorities, frameworks, and standards for testing, reporting, and documentation so the team executes consistently and efficiently
Review and approve key changes (bids, budgets, structures, creative) while empowering analysts to own and improve their areas
Oversee and guide large-scale Google Ads programs (search, PMax/local, remarketing) using NSA’s custom models and scripts with the Data Science team
Ensure the team continuously refines structures, bidding strategies, audiences, keywords, and creative to improve both volume and efficiency (CPA, ROAS)
Design and supervise structured tests (bids, audiences, messaging, landing experiences, channel mix) and ensure winning approaches are rolled out across brands and markets
Oversee Meta campaigns (prospecting/retargeting) and storage aggregators/marketplaces, ensuring they provide incremental volume at the right cost, not just more spend
Stay on top of platform changes, AI features, privacy shifts, and broader paid media trends; proactively propose new tactics, betas, and tests
Own relationships with Google and Meta reps, bringing forward NSA-specific hypotheses, pilots, and asks rather than waiting for suggestions
Partner with Data Science to evolve models, scripts, and measurement as platforms and the business change, with an eye on efficiency and mix
Tailor strategies by market, city, and store based on local competition, occupancy, and rate strategy
Use geo-targeting (radii, zip codes, custom trade areas) and location extensions to direct the right demand to the right facilities
Optimize for both online rentals and high-intent calls to the call center and stores (ad scheduling, call extensions, call quality outcomes)
Support new store openings, rebrands, and key seasonal periods with specific campaigns and launch plans
Partner with Data Science and Analytics to leverage custom models, dashboards, and attribution to guide where and how to invest
Produce clear, concise reporting for executives that explains performance in business terms (occupancy, revenue, NOI impact, efficiency), not just channel jargon
Work cross-functionally with Pricing, Operations, Call Center, Web Product, and SEO to ensure paid media supports broader market and store-level strategies
Qualification
Required
Bachelor's degree in Marketing, Business, Analytics, or related field
4–7 years of hands-on paid search/paid media experience, with significant time managing Google Ads
Proven success managing meaningful budgets and improving efficiency (CPA, ROAS, cost per rental, cost per call)
Experience managing 1–3 direct reports or functioning as a player-coach on a performance marketing team
Experience using scripts, automation, or custom models in Google Ads (or strong appetite to learn and partner closely with Data Science)
Strong analytical skills and comfort working with large datasets (Excel/Sheets, BI tools, GA/GA4, etc.)
Excellent communication and presentation skills; able to translate channel performance into simple, compelling business narratives for executives
Preferred
Experience in multi-location, local services, or brick-and-mortar businesses preferred (self storage, retail, home services, etc.)
Company
NSA Storage
NSA Storage stands as a premier real estate investment trust, comprised of 12 self-storage brands and managing over 1,000 storage facilities across the U.S..
Founded in 2013Greenwood Village, Colorado, USA
1001-5000 employees
Funding
Current Stage
Public CompanyTotal Funding
$960MKey Investors
New York Life Insurance
2024-09-09Post Ipo Debt· $350M
2021-11-09Post Ipo Debt· $450M
2016-10-12Post Ipo Debt· $160M
Leadership Team
David Cramer
President - CEO
Brandon Togashi
Chief Financial Officer
Recent News
2025-11-04
2025-11-04
2025-09-30
Company data provided by crunchbase