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NexTec Group · 1 day ago

Marketing Operations Specialist (Remote)

United States

Full-time

Remote

Entry, Mid Level

2+ years exp

NexTec Group is seeking a Marketing Operations Specialist to manage paid advertising and email marketing efforts. The role involves lead management, CRM updates, reporting, website updates, and implementing digital marketing strategies to optimize campaign performance.

B2BInformation TechnologySoftware

Growth Opportunities

Responsibilities

Accept and process leads across a variety of sources

Conduct regular audits of the database to ensure data cleanliness

Maintain and update customer databases, ensuring data accuracy and compliance with data privacy regulations

Participate in the paid advertising implementation process, including digital marketing efforts with Google AdWords, LinkedIn Campaign Manager, and other paid media avenues

Implement end-to-end digital marketing tactics, including email marketing, social media campaigns, and website updates

Analyze and report on email campaign performance, providing insights and recommendations for optimization

Implement A/B testing to continuously improve email marketing metrics such as open rates, click-through rates, and conversion rates

Monitor industry trends and best practices in digital and email marketing, incorporating them into ongoing strategies

Report on the performance of digital marketing campaigns, website traffic, and social media engagement to measure success and identify areas of improvement

Participate, along with the whole Marketing Team, in new marketing activities and campaigns