Senior Manager, CRM Marketing jobs in United States
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Ross Stores, Inc. · 6 days ago

Senior Manager, CRM Marketing

positionDublin, CA
timeFull-time
remoteHybrid
seniorityMid, Senior Level
money$121K/yr - $199K/yr
date7+ years exp

Ross Stores, Inc. is a leading off-price retail chain with over 2,200 stores. They are seeking a Senior Manager, CRM Marketing to lead the development and execution of their CRM platform, focusing on data-driven strategies that enhance customer retention and engagement.

ApparelFashionRetailRetail Technology

Responsibilities

Partner with teams to execute CRM strategy across lifecycle stages: acquisition, onboarding, retention, reactivation, and win-back
Oversee customer segmentation, journey mapping, and contact strategy development using behavioral and transactional data
Manage day-to-day and strategic relationships with CRM vendors ensuring SLAs, roadmap alignment, and platform optimization
Partner with CRM vendor, IT and marketing partners to ensure accurate data ingestion, audience creation, campaign execution, and reporting across channels
Develop and maintain CRM dashboards and reporting tools to monitor campaign performance, customer KPIs, and program ROMI
Collaborate with CRM Vendor and Data Science to build and operationalize predictive models (e.g., churn, LTV, reactivation propensity)
Drive CRM experimentation roadmap, designing A/B and multivariate tests across channels and customer cohorts
Work with IT to enhance platform integrations, automation workflows, and data governance
Ensure compliance with data privacy regulations and maintain high standards of data hygiene
Present strategic insights, forecasts, and performance readouts to senior leadership and cross-functional stakeholders

Qualification

CRM platform managementCustomer analyticsPredictive modelingSQL proficiencyTableau proficiencyData-driven decision makingCross-functional leadershipCollaborationEffective communicationConflict management

Required

7+ years of experience in CRM, customer analytics, or lifecycle marketing roles
Bachelor's degree in Marketing, Statistics, Business, or related field; advanced degree preferred
Proven success in managing CRM platforms and vendor relationships, especially with Epsilon, Salesforce or similar data partners
Deep expertise in customer segmentation, predictive modeling, and campaign analytics
Strong proficiency in SQL, Tableau, or other BI tools
Experience with CDPs and ESPs
Ability to translate complex data into clear, actionable strategies and executive-level narratives
Strong cross-functional leadership and stakeholder management skills

Preferred

Experience in retail or consumer brands with large-scale customer databases
Familiarity with marketing attribution models and incrementality testing
Comfort with Python or R for advanced analytics
Experience managing CRM integrations into various marketing platforms
Ability to build and socialize CRM performance frameworks across technical and non-technical teams

Company

Ross Stores, Inc.

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For the last 40+ years, Ross Stores, Inc. has grown from a six-store chain into an $21.1 billion, Fortune 500 Company.
dateFounded in 1957
location
Dublin, California, USA
people-size10001+ employees
web-link
http://rossstores.com/#

Funding

Current Stage
Public Company
Total Funding
unknown
1985-08-08IPO

Leadership Team

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William Sheehan
Executive Vice President, Chief Financial Officer
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BG Badriprasad
Chief Security Architect
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