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Monigle · 1 day ago

Associate Director, Business Development

Denver, CO

Full-time

Onsite

Senior Level, Lead/Staff

$90K/yr - $120K/yr

5+ years exp

Monigle is one of the largest independent brand experience companies in the country, dedicated to humanizing brands to drive impact. The Associate Director of Business Development will collaborate with marketing and business development teams to enhance Monigle's reputation and maintain a pipeline of qualified opportunities.

AdvertisingMarketing

Responsibilities

Participate and collaborate with the Growth team to share innovations, successes, and challenges for everyone's benefit

Collaborate with marketing to ensure the right marketing mix and content are created and distributed to your targets and prospects, building an active sales funnel of qualified new opportunities

Using Monigle's content marketing engine (content hub) in your direct outreach and relationship-building efforts to attract, connect, and nurture prospects, keeping Monigle top of mind

Engage in direct outreach to qualified targets and prospects, building relationships and engegement opportunities that can turn into new clients. This involves sourcing and contacting new sales prospects through direct outreach, following up on campaigns, targeting qualified prospects, monitoring episodic market opportunities, and responding ot marketing-initiated inbound leads (prospects)

Cultivate new relationships and create 'stay-in-touch' plans for potential new, former, and lapsed clients

Make sure all potential contacts and target data in Salesforce are up-to-date and entered correctly to support effective ongoing marketing efforts

Create a list of around 50 key 'marquee' prospects in your industry segments to establish relationships and convert them into 'marquee' clients. You will work with our industry leaders to create an account-based marketing plan based on an approved list of targets

Participate in conferences, events, and speaking engagements where you and our internal industry leaders decide we want a Monigle presence (such as sponsorship, speaking roles, trade booths, etc.) and where we anticipate a target-rich environment of potential relationships and opportunities

Guide the sales process from initial contact with the prospect (prospect qualification) through sales conversion (signed contract) and hand-off to CX (client experience) as a fully contracted project

Qualification

Professional services salesMarketing experienceC-level engagementAI tools proficiencyCompelling communicatorSalesforce managementRelationship building