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Alzheimer's Association® · 2 weeks ago

Vice President, Multi-Media Strategic Engagement

United States

Full-time

Remote

Director/Executive

$210K/yr - $225K/yr

10+ years exp

The Alzheimer's Association is the leading voluntary health organization in Alzheimer’s care, support and research. They are seeking a Vice President for Multi-Media Strategic Engagement to provide vision and execution of holistic multi-media strategic fundraising and marketing engagement, focusing on revenue growth and audience engagement.

Health CareNon Profit

Responsibilities

Develop and implement a multi-year, integrated strategic communications and revenue plan that leverages diverse multimedia platforms to advance the organization's strategic plan, grow revenue through products and digital fundraising and broaden awareness of its programs and priorities

Establish the strategies to create compelling, data driven advertising, social, website and fundraising design and creative that resonates with key audiences, including donors, volunteers, partners, and the public

Collaborate with senior leadership and staff partners across the Association to identify and prioritize emerging issues and seize communication and strategic revenue opportunities, ensuring the organization remains timely, responsive, and relevant

Present multi-media engagement and revenue strategies and campaigns to leadership and staff across the organization to maximize impact, grow revenue and ensure strong collaboration

Lead and collaborate with internal and external partners on the development and execution of a comprehensive content and revenue strategy for all media channels, including the organization's website, search, email, video, podcasts, texting, and social fundraising

Ensure that all content is high-quality, on-brand, and optimized for maximum revenue, reach and engagement across different multi-media channels and audience segments

Stay informed on emerging media trends and technologies to continuously grow revenue, enhance content, and advise internal team

Build out a DRTV and CTV fundraising program to maximize brand and development growth for the Association, working with agencies on creative and fundraising strategy to optimize ROI and new donor acquisition

Collaborate with the mission engagement development team to create strategies and execute new product development revenue opportunities

Lead, mentor, and recruit a high-performing team of communication, content, and digital and fundraising specialists

Foster a collaborative, inclusive, and high-performance culture that values continuous learning and growth

Oversee revenue and expense projections for multi-media campaigns including digital direct response, paid and organic search, CTV/DRTV and advertising for Association wide campaigns

Manage multiple fundraising and multi-media vendor relationships, collaborate with internal stakeholders to ensure mission goals are met

Establish and track key performance indicators (KPIs) for all content and media channels and revenue generating campaigns

Utilize data-driven insights and analytics tools to assess fundraising and engagement performance, optimize strategies, and report on the effectiveness and impact of multi-media and revenue generating campaigns

Qualification

Multi-media strategic engagementDigital fundraising strategyData analyticsLeadershipArtificial Intelligence in MarketingNonprofit fundraising experienceContent creationPublic speakingBudget managementAnalytical thinkingMulti-tasking abilitiesCollaboration skills

Required

10+ years of experience with progressive responsibility leading advertising and revenue generating marketing functions including digital content strategy including strong understanding of data analytics, paid and organic search, social advertising, events marketing, direct response fundraising, and integrated multi-media advertising campaigns

10+ years in leadership and management role

Background in both nonprofit and for-profit marketing preferred with DRTV and CTV experience a plus

Experience with the use of Artificial Intelligence in Marketing, Design, and Modeling preferred

Innovative thinker able to identify new opportunities to advance the cause and Association with high return on investment

Availability to work evenings and weekends as needed, and to travel nationally and internationally as required. Must possess valid passport

Excellent leadership and people skills with strong influencing and collaboration capabilities

Superior written and verbal communication skills including public speaking and the ability to represent the association in high profile internal and public settings

Proven ability to effectively lead, coach and develop staff

Ability to manage a budget and project revenue for multimedia campaigns

Strong analytical skills and ability to think strategically and creatively

Knowledge of media buying and planning principles

Ability to make creative use of available resources and proactively develop new ones

Superior multi-tasking abilities, with ability to move seamlessly between environments and activities

Demonstrated ability to influence multiple stakeholders including care providers, policy makers, consumers, and program and organization leadership through written and oral communication as demonstrated through successful initiatives and professional presentations, or other related endeavors

Ability to think analytically and strategically to identify and evaluate opportunities to integrate communications strategies to advance the mission

Experience with website redesign, launch and ongoing management

Bachelor's degree in advertising, marketing and communications or a related field

Preferred

Background in both nonprofit and for-profit marketing preferred with DRTV and CTV experience a plus

Experience with the use of Artificial Intelligence in Marketing, Design, and Modeling preferred

Strong nonprofit fundraising and marketing experience preferred

Benefits

Comprehensive benefits package, including medical, dental, vision, flex accounts, short and long-term disability, life insurance, long term care insurance, tuition reimbursement, generous Paid Time Off, 12 annual holidays and Paid Family Leave

Annual Cultural & Heritage Day and Volunteer Day of their choosing

Gold standard 401(k) retirement plan

Annual School Visitation Day and an Elder Care Facility Day of their choosing