DAT Freight & Analytics · 2 weeks ago
Senior Product Marketing Manager, Broker Growth
Seattle, WA
Full-time
Hybrid
Senior Level
$154K/yr - $208K/yr
5+ years expDAT Freight & Analytics is a technology company that has been transforming the transportation and logistics industry for over four decades. They are seeking a Senior Product Marketing Manager to lead the go-to-market strategy for their suite of SaaS solutions, ensuring alignment across marketing, sales, and product while advocating for customer needs and driving demand generation efforts.
LogisticsTransportation
Responsibilities
GTM strategy: Own go-to-market (GTM) strategy for new product launches and major feature releases, ensuring alignment across marketing, sales, and product
Messaging & positioning: Develop clear, differentiated messaging and value propositions tailored to each target segment and persona
Market and customer research & insights: Conduct competitive analysis, customer interviews, and market research to uncover trends, buyer needs, and whitespace opportunities
New product development: Partner with product, technology, and design to understand customer needs and shape new products
Sales enablement: Build collateral, playbooks, and training that equip sales with compelling stories and proof points
Voice of customer: Act as the advocate for customer needs and feedback, ensuring they inform product roadmap and GTM strategies
Demand generation strategy: Develop and execute multi-channel campaigns (email, digital, content syndication, events, webinars) to drive qualified pipeline for the sales team
Data-driven optimization: Use campaign performance analytics to test, learn, and continuously improve demand generation effectiveness
Cross-functional alignment: Collaborate with product managers and PMMs across segments and GTM teams to ensure consistent messaging and a unified demand gen approach
Pipeline accountability: Partner with RevOps and Sales to set pipeline goals, track progress, and optimize campaigns for measurable revenue impact
Campaign orchestration: Lead integrated campaigns across paid, owned, and earned channels, aligning messaging with product positioning and target segments
Qualification
Required
5+ years of product marketing experience in software or marketplace/platform businesses
Naturally curious and active listener
Excellence in developing go-to-market campaigns that drive market share
The ability to tie customer intent to product marketing plans that ensure business results
Background in SaaS marketing is a must
Experience developing offering and monetization models and product forecasts
Analytics; the knowhow to define and access metrics, and to convert data insights into action
Ability to lead cross-functional teams and to create synergy with Sales and Marketing
Bachelor's degree (B.A.) in communications, marketing, or similar
Benefits
Medical, Dental, Vision, Life, and AD&D insurance
Parental Leave
Up to 20 days of paid time off starting in year one
An additional 10 holidays of paid time off per calendar year
401k matching (immediately vested)
Employee Stock Purchase Plan
Short- and Long-term disability sick leave
Flexible Spending Accounts
Health Savings Accounts
Employee Assistance Program
Additional programs - Employee Referral, Internal Recognition, and Wellness
Free TriMet transit pass (Beaverton Office)
Competitive salary and benefits package
Work on impactful projects in a cutting-edge environment
Collaborative and supportive team culture
Opportunity to make a real difference in the trucking industry
Employee Resource Groups
Company
DAT Freight & Analytics
DAT Freight & Analytics maintains a market for truckload freight.
501-1000 employees
Funding
Current Stage
Late StageLeadership Team
Jeff Clementz
President and CEO
Tony Salazar
Chief Financial and Operating Officer
Recent News
2026-01-23
2026-01-22
Company data provided by crunchbase