Apply on Employer Site

Dr. Squatch · 1 day ago

International DTC Strategy Lead

Marina del Rey, CA

Full-time

Hybrid

Entry, Mid Level

$110K/yr - $135K/yr

2+ years exp

Dr. Squatch is a company focused on men's personal care products, and they are seeking an International DTC Strategy Lead to drive growth across their non-US Shopify storefronts. The role involves developing and executing international DTC strategies, analyzing performance metrics, and collaborating with various teams to enhance customer experience and optimize operations.

Consumer GoodsManufacturingMen'sPersonal Care and Hygiene

Responsibilities

Develop and execute the international DTC strategy aligned with international global ecommerce goals

Analyze and report performance across revenue (new + returning), CVR, CAC/LTV, and contribution margin

Present performance insights and growth recommendations to senior leadership

Assist in conceptualising, building, and testing landing pages for different customer cohorts, product launches and marketing activities to increase conversion rate

Partner with Growth team to develop localized new customer offer roadmap, review performance, and optimize

Partner with Supply Chain and Operations to forecast demand and manage inventory

Ensure product availability and healthy stock levels across fulfillment partners

Support new product launches, setting target launch quantities based on past performance and marketing plans

Partner with Merchandising to localize pricing strategy, product bundles, and new category launches

Ensure PDP accuracy across regions, including creative, copy, and pricing

Own localization strategy across languages, currencies, payment methods, and customer experience

Manage translation workflows across all international storefronts

Develop new market / channel launch roadmap

Partner with Lifecycle to expand email/SMS programs

Identify opportunities to increase international subscription and loyalty performance

Oversee the strategy and execution of the new product launch, limited edition, and promotional marketing calendar

Qualification

Ecommerce strategyShopifyPerformance analysisCustomer journey optimizationGoogle Analytics/GA4Cross-functional communicationAnalytical skillsLocalization strategy