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Western Union · 14 hours ago

Business Development Associate – North America Payments

Atlanta, GA

Full-time

Hybrid

Entry Level

$50K/yr - $60K/yr

1+ years exp

Western Union is a worldwide company committed to making financial services accessible to people everywhere. The Business Development Associate will focus on acquiring new business through proactive outbound prospecting, lead generation, and strategic engagement to accelerate commercial growth within the biller segment.

Financial ExchangesFinancial ServicesInternetMobile PaymentsPayments

Responsibilities

Proactively source and qualify new leads via cold outreach, networking, and market research

Build and maintain a robust pipeline of prospective clients across targeted industries and geographies

Schedule and conduct introductory meetings to understand client needs and present tailored solutions

Negotiate favorable contract terms with prospective clients

Ensure seamless progression from contract execution to active transaction flow

Collaborate with internal teams to expedite onboarding and remove activation barriers

Monitor outreach activity, conversion rates, and pipeline metrics using CRM tools

Provide regular performance updates to senior leadership

Stay informed on industry trends, competitor activity, and emerging opportunities

Partner with marketing and product teams to refine messaging and support lead generation campaigns

Qualification

Outbound SalesLead GenerationContract NegotiationCRM ProficiencyMarket Research ToolsData AnalysisMicrosoft Office SuiteCommunication SkillsOrganizational SkillsSelf-starter

Required

1–3 years in outbound sales, lead generation, or business development

Bachelor's degree in business, Marketing, or related field preferred

Skilled at leveraging CRM platforms to manage candidate leads, track pipeline progress, and maintain detailed records; familiarity with Salesforce is a plus

Proficiency with Microsoft Office Suite and other relevant technologies

Experience with Market Research Tools (e.g., LinkedIn Sales Navigator)

Data Analysis & Reporting: Basic – interpret sales metrics and dashboards

Excellent written and verbal communication skills

Superior organizational skills with an ability to manage multiple priorities and deadlines

Self-starter with ability to work independently and collaboratively in a fast-paced environment