PepsiCo · 1 day ago
Consumer and Insights NA Manager SodaStream
Purchase, NY
Full-time
Onsite
Senior Level, Lead/Staff
$105K/yr - $154K/yr
10+ years expPepsiCo's SodaStream is seeking a dynamic Consumer and Shopper Insights leader to join their North America marketing team. The role involves developing commercial strategies based on consumer insights, driving a consumer-centric culture, and managing insights teams to support data-driven decision-making.
Brand MarketingFast-Moving Consumer GoodsFood and BeverageManufacturing
Responsibilities
Define and lead long term (Strat Plan/AOP) consumer and category growth agenda of BU with a multi-year learning plan to produce actionable insights that foster growth in line with the ambition
Drive a consumer-centric culture across the organization to ensure consumer centricity in commercial plans and business planning
Understand all drivers of brand growth and translate insights and analytics into strategies that will deliver penetration growth, consumer lifetime value, innovation, profitability, and market share gains
Enable the business to develop commercial unlocks based on deep consumer / category understanding by leading consumer / shopper research activities within the organization to address business needs related to shopping patterns, branding, positioning, consumption, innovation concepts, advertising
Lead creative content insights generation and testing - partner with marketing teams to ensure creative briefs are based on insights and reflect consumer tensions and brand personality. Synthesize the insights to optimize the consumer experience across the consumer journey
Lead the definition and deployment of insight programs to validate communications and innovation plans via ADA, advise brand teams of risks and implications for informed and timely decision-making in conjunction with the global insights community
Enable quick, agile innovation thinking based on consumer, category understanding
Develop capability to drive business and market Intelligence based on latest industry trends and emerging technologies to ensure the organization remains at the forefront of consumer insights and analytics. Leverage and adopt global insights capabilities
Partner across functions and geographies to develop compelling plans to unlock PO1 category growth. Maintain close collaboration with the global team insights, categories, marcom to be an effective “Voice of the North American consumer.”
Mentor and develop team members, fostering a culture of continuous learning and innovation
Qualification
Required
Master's Degree in a relevant field; MBA or MS will be a strong plus
10+ years of proven functional experience in Insights, consumer research, and strategy
Proven expertise in both qualitative and quantitative consumer research techniques
Ability to design and implement research trajectories that address strategic business questions and manage complex research projects independently
Strategic mindset, with the ability to integrate consumer insights into broader business strategies driving long-term growth and competitive advantage
Exceptional communication and influencing skills, with the ability to tell a story, synthesize and convey key messages, and present in a visual and persuasive way to diverse and senior audiences
Critical thinking and problem-solving abilities, with a track record of challenging the status quo and driving innovative solutions
Sharp analytical mindset and capability to handle, curate, and manage large data sets towards generating insights and foresights
Commercial Savviness: High commercial savviness with the ability to work with senior team members, challenge, and partner with them in strategic decision-making
Proven leadership experience, including mentoring and developing junior team members
Ability to adapt quickly in a dynamic, rapidly changing environment, anticipating market trends and adjusting strategies accordingly
A collaborative team player; self-motivated, takes personal accountability for results and performance
Company
PepsiCo
PepsiCo is a food and beverage company.
10001+ employees
H1B Sponsorship
PepsiCo has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (50)
2024 (52)
2023 (62)
2022 (61)
2021 (49)
2020 (34)
Funding
Current Stage
Public CompanyTotal Funding
$4BKey Investors
Elliott Management Corp.National Safety Council
2025-09-02Post Ipo Equity· $4B
2024-06-13Grant· $0.02M
2017-12-20IPO
Leadership Team
Alex Carreteiro
CEO PepsiCo Brazil & South Cone (Chile, Arg, Uru, Par) Foods
Mohamed Shelbaya
CEO PepsiCo Middle East & Africa
Recent News
2026-01-12
2026-01-11
Company data provided by crunchbase